Comments on: Buzz Marketing Link Bait Ideas

By: David Lee

David Lee — Thu, 09 Jul 2009 15:31:18 +0000

I loved reading this.!!
The celebrity idea was fantastic. i am going to try that.

Thank You,

David Lee

By: Tripti

Tripti — Tue, 20 Jan 2009 09:52:07 +0000

All points are certainly great ways to grab attention but I don’t think these link baiting techniques can be fruitful for any website promotion. By using these we can get huge traffic but not relevant traffic so could it be great idea to increase bounce rate?

By: RedBalloon

RedBalloon — Wed, 29 Oct 2008 23:23:49 +0000

Creating buzz online is much like creating buzz in the offline space. At the end of the day, what should be the starting point is an awesome creative concept that resonates. And your thought starters are a great place to start! Thanks for sharing.

By: Mike

Mike — Mon, 08 Sep 2008 13:21:29 +0000

Hey guys thanks for the reference book. I need to track it down in Oz, or maybe best to order online at Amazon. Thanks agian. Mike (Sydney Oz).

By: Tom - Alien Web Designs

Tom - Alien Web Designs — Fri, 22 Aug 2008 21:06:28 +0000

Just saying thanks.

Your celebrity comment got me thinking.

I made case studies for one of my clients and optimized for their basic keywords and a celebrity they did work for. They got surprising results and conversions, but I still think it is not that relevent for the search. =)

By: Michiel

Michiel — Tue, 15 Jul 2008 14:10:52 +0000

those who can do … those who can’t teach …

By: Adam

Adam — Mon, 14 Jul 2008 22:17:54 +0000

Hey Rahul,
Thanks for the concern. I’m not suggesting you get yourself banned at all. Controversy is something that goes against mainstream thoughts and opinions, and has nothing to do with how Google will see your site. They don’t rank you based on your political views.

Jeff,
I hadn’t considered your point about the bounce rate and server logs. You are right that google takes those things into account, but I think the amount of natural links and the potential customers far outweighs the bounce rate calculation. I really appreciate your feedback, and hope you have good luck in Chicago SEO.

By: Jeffrey L. Smith

Jeffrey L. Smith — Mon, 14 Jul 2008 19:26:51 +0000

You present a very interesting dichotomy. The need to advertise, keep the content crisp and appealing while having enough flavor to be ingested by the target audience.

Social media and link / think bait is a perplexing double edged sword. On one hand, yes it does get exposure and could lead to conversion if leveraged properly. On another, the high bounce rates on the server logs can also send a red flag to Google as it could be interpreted as lack of quality when considering that one hot post that gets thousands of impressions (is great if they have backlinks and can supplement your SERP positions). However on the other, just imagine if you spent months developing on topic engaging content to increase the user engagement time on your site, only to have a footprint of social media folly undo all of your hard work.

At this juncture, the importance of engagement time is one metric the search algorithms use to determine relevance. It will be interested to see if any long term side effects develop as a result of the negative affects of “the digg effect” or other social media sites.

Just food for thought, I enjoyed your post tremendously, I don’t wish to infer this as a knock in any way shape of form.

By: Rahul

Rahul — Mon, 14 Jul 2008 18:48:30 +0000

You told point 5 to be Controversial. By being controversial are we not going to ban our website from the search engines. Can you please explain how does it work if we be controversial.