What is a Link Farm? [Video FAQ Series]

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A link farm is a website with a high number of links to different websites with no relevance or category logic, grouping, organization, or relevance to the domain name.

If you land on a site and there are hundreds of links all over with many unrelated topics, you’ve probably landed on a link farm. Link farms ARE spam and will be considered as such by Search Engines. The key purpose of link farms are to easily and illegitimately send signals to search engines to assist in ranking.

A few important things to keep in mind when it comes to link farms:

  1. If you’re using link farms in any way for your SEO, STOP! It will not serve your clients end goal to rank well and long.
  2. If you take a client on or have a website where you find your website has somehow been included in a link farm take corrective action to be removed.
  3. And most of all, remember that SEO is ALL ABOUT RELEVANCE. Links farms are the exact opposite of obtaining the correct relevance signals to rank organically. The best and most legitimate way to build an quality SEO marketing campaign is through legitimate digital marketing initiatives like guest blogging, public relations, high level directory link building, internal blogging and user generated content, social media and keeping your business at the forefront of news and minds so that natural links are acquired.

It’s important to do everything you can to diversify your link portfolio and make your links appear as natural as possible. This means having different types of relevant links coming from various different domains and IP addresses.

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3 Comments

  1. says

    Good advice. Link farms are definitely a thing of the past, which will only harm your sites when used today. Often the challenge, though, becomes building links for sites in niches where people won’t want to socially share the fact that they are reading…

  2. Mario says

    Thanks for the advise, I still have a question. If you have several links on your web page and they are not related with your business but they are your customers, so a rel=nofollow will work? or what do you suggest? Thanks

  3. anlia says

    Is socialmonkee related to link farm? I did submit a few of my URLs to their sites. I do see them through webmaster tools. But I noticed some of my cosmetics related article links were published under politics section. 

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