Comments on: Coming in For a Landing (Page) http://www.seo.com/blog/marketing-blog/coming-in-for-a-landing-page/ Search Engine Optimization SEO & Internet Marketing Company Wed, 08 Feb 2012 19:39:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bill Petrey http://www.seo.com/blog/marketing-blog/coming-in-for-a-landing-page/comment-page-1/#comment-990 Bill Petrey Wed, 31 Mar 2010 20:23:46 +0000 http://www.seo.com/?p=5000#comment-990 Sean: If I may. You take PPC links directly to a focused landing page relating to that keyword or keywords so that the customer can decide if that's the type of product they thought it was. Initially they are looking to eliminate your product from their Google provided choice of options. So it's important to let them know that it is the product they were searching for. Once they decide they like your product then they decide if they like you and go to research your credibility or just purchase it. They must first decide you're product is focusing on their needs. Sean:
If I may. You take PPC links directly to a focused landing page relating to that keyword or keywords so that the customer can decide if that’s the type of product they thought it was. Initially they are looking to eliminate your product from their Google provided choice of options. So it’s important to let them know that it is the product they were searching for. Once they decide they like your product then they decide if they like you and go to research your credibility or just purchase it. They must first decide you’re product is focusing on their needs.

]]> By: David Malmborg http://www.seo.com/blog/marketing-blog/coming-in-for-a-landing-page/comment-page-1/#comment-989 David Malmborg Mon, 26 Oct 2009 15:31:12 +0000 http://www.seo.com/?p=5000#comment-989 Thanks for the comments and questions. @Sean - That is a great question, and is often one of the hardest concepts for people to understand. I could actually do an entire post on answering it, and I just might do that for you. En Bref, When you send people to a home page you require them to search through the site to find the product that fits them, and searching the site increase the chances of bouncing dramatically. In a nutshell you want people to do as little work as possible to find the product they are interested in. A landing page should match the targeted ad and eliminate this problem. Keep an eye out for a more detailed explanation. @SEOElektro - The main purpose of this post was to discuss the difference between SEO and PPC landing pages. I focused this post on PPC landing pages and tried to draw the point that your SEO page can have many similar elements to a PPC page. Thanks for the comments and questions.

@Sean – That is a great question, and is often one of the hardest concepts for people to understand. I could actually do an entire post on answering it, and I just might do that for you. En Bref, When you send people to a home page you require them to search through the site to find the product that fits them, and searching the site increase the chances of bouncing dramatically. In a nutshell you want people to do as little work as possible to find the product they are interested in. A landing page should match the targeted ad and eliminate this problem. Keep an eye out for a more detailed explanation.

@SEOElektro – The main purpose of this post was to discuss the difference between SEO and PPC landing pages. I focused this post on PPC landing pages and tried to draw the point that your SEO page can have many similar elements to a PPC page.

]]> By: seo elektro http://www.seo.com/blog/marketing-blog/coming-in-for-a-landing-page/comment-page-1/#comment-988 seo elektro Sat, 24 Oct 2009 09:37:11 +0000 http://www.seo.com/?p=5000#comment-988 Hi David, great post. i have one Question if I may: the subject is about landing page for ppc or organic results? because I think that you need to seperate between between them.. Hi David,
great post. i have one Question if I may: the subject is about landing page for ppc or organic results? because I think that you need to seperate between between them..

]]> By: Sean McVey http://www.seo.com/blog/marketing-blog/coming-in-for-a-landing-page/comment-page-1/#comment-987 Sean McVey Fri, 23 Oct 2009 20:03:44 +0000 http://www.seo.com/?p=5000#comment-987 Great post David. Question: Why do marketers recommend having your ppc ad go straight to the landing page as opposed to homepage? I would have figured that the consumer needs the rest of the website to understand and trust the brand before jumping the the purchase. Why are conversion rates higher for ads that just go straight to selling? Thanks Great post David.

Question: Why do marketers recommend having your ppc ad go straight to the landing page as opposed to homepage? I would have figured that the consumer needs the rest of the website to understand and trust the brand before jumping the the purchase. Why are conversion rates higher for ads that just go straight to selling?

Thanks

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