Online Content Collective October 14, 2013

Content Collective Marketing

The Online Content Collective for the current week brings us a content marketing tactic, a new Google algorithm and the chemistry of SEO. We’ll start off by taking a look at the realm of guest blogging, and then sift through the implications of Hummingbird before we examine the periodic table of search engine ranking factors.

Megan Fludd Recommends:

Why Guest Blogging Will Never Die

Acquiring links on websites that are related to a company’s industry is one of the key benefits of guest blogging. However, sometimes the other advantages of this content marketing strategy are overlooked or undervalued. Even if guest posts only provided a no-follow link, the article would still have the ability to drive traffic to your website and increase brand awareness.

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This article examines opinions surrounding guest blogging and provides support for the continued effectiveness of this approach. It also offers tips for using guest posts and creating landing pages for these posts.

Brian Jensen Recommends:

How Will Google Hummingbird Impact Links? Here Are 6 Ways.

Although Google’s Hummingbird is still new, the author of this article attempts to dissect clues that could reveal information about the potential impact of the algorithm. His conclusions are based on a quote from Amit Singhal, a software engineer, Google SVP/fellow and the head of Google’s core ranking team. He also takes a look at some of the facts that have been revealed about Hummingbird.

After extracting clues from quotes and guides, we are provided with six potential ways that SEO will be impacted by Hummingbird. The focus is on quality content, reworking content, link jeopardy, natural and relevant links, authorship and understanding your options.

Shilah Anderson Recommends:

The Periodic Table of SEO Factors

There are a large number of factors that influence, or are believed to influence, search engine rankings. This table offers a guide that is structured to resemble the periodic table of elements and lists key aspects that should be developed for an effective SEO strategy. These ranking factors are organized into categories that include both on-page and off-page SEO.

The groupings are made up of content, html, architecture, links, trust, social and personal elements. The table also points out the importance of a combined approach to achieve success.

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