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Jul 17 / by Andy Eliason

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Is Tumblr Really a Valid Marketing Tool?

Just over a year ago, Yahoo! paid a billion dollars to acquire Tumblr. They may have done this to get in on the social scene and expand their offerings, or they may have just been trying to impress the cool kids. Either way, this caused a lot of talk in the

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Jul 16 / by Boyd Norwood

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Frustrations With Resumes And Interviews

I recently read a post from Seth Godin titled “References available upon request”.

It got me thinking about the hundreds of resumes I’ve skimmed and the dozens of interviews I’ve conducted, specifically for those people we hired over the last four years.

This is all anecdotal, but here are my conclusions:

  1. Hiring
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Jul 15 / by SEO.com

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Social Media for the Small Business

Small businesses have to be extremely careful with their time and budget. Most understand that social media is an extremely important part of modern business practices, but they either do not have the time, money, or experience to do it right.

Social media is not just for big businesses with huge

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Jul 14 / by Andy Eliason

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SEO.com Online Content Collective, July 14, 2014 – SEO

There have been a lot of things happening in the last week on the SEO front. Between Google making some fairly significant changes to how they display authorship snippets in its results pages and some interesting studies on the impact search engine optimization really has on your traffic. We also

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Jul 11 / by Jonathan Goudy

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How to Really Win With Article Marketing

If you've been in the internet marketing world for a while, you’ll know that article marketing is generally considered a low quality strategy. Back before some of Google’s search engine updates, SEO companies would just spin thousands of articles onto cheap article sites to get thousands of fake and cheesy

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Jul 10 / by Tyson Hymas

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If You Are Measuring Your Success by Keyword Rankings, You’re Doing it Wrong! Pt. 1

Let’s go back…back to a more simple time. Back to when keyword data was provided in Google Analytics. Back to when we could optimize a page by stuffing the crap out of it with keywords. Back to when we could build, literally, thousands of links in a month (all with

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Jul 9 / by Nelson Scoville

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Top 90 Socially Shared Content Marketing Blog Posts

The Research

Do you know everything there is to know about content marketing? Do you feel like everyone is just saying the same things in different ways? For those who want to discover a little more more, we took a scientific approach to

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Jul 8 / by SEO.com

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Creating Content that Pushes Buttons

Not every industry is what you might call “exciting.” While some writers will crank out amazing posts on topics like relationship advice, politics, health, games, and other fun, controversial, or mainstream topics, others are stuck with the overly technical, completely plain, or utterly boring subjects.

This does not mean that your

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Jul 7 / by mnelson@seo.com

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SEO.com Online Content Collective July 7, 2014

3 of Google’s Most Important Recent Changes

Google is constantly updating and making changes to each and every one of their services and apps including: Gmail, Google Maps, YouTube, Chrome, search engine algorithms, etc. Oftentimes we find these changes are geared toward the user in order to enhance the overall experience.

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Jul 4 / by SEO.com

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How Influencer Marketing Can Change Everything

No matter how many people you feel like your business is reaching, there is always the potential to tap into a bigger audience. For many, this is the focus of their marketing strategies, but they are unsure what steps they can take to increase website traffic and brand awareness. Chances

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