Content Collective, March 13, 2014 – Social Media

social-media

Social media is a critical part of modern online marketing campaigns, but unfortunately too many companies either don’t understand its importance or overestimate its abilities. Just like the other elements of online marketing, social strategies, tactics, and tools can change all the time. In this week’s Content Collective we take a look at how social […]

Why Your Site is Missing from Google

Google landing site on computer screen

The dreaded Google black list. The list that no one wants to be on, but it seems even more than we could estimate are showing up on this list. According to Forbes.com as of November 2013 there were a reported 10,000 suspicious websites per day being quarantined. The cause of the quarantine is supposedly because […]

10 Local Online Marketing Tips For Small Businesses

Small Business Digital Marketing

Marketing is not easy, and if you’re a small local business with a small budget, it can be even more difficult.  However, in the “new” age of the internet – small budgets can still be effective, efficient, and profitable.  Small businesses should never count internet marketing out, even if their product isn’t sold online. The […]

SEO.com Online Content Collective – February 18, 2014

ppc (1)

In this week’s installment of the Online Content Collective, we are sharing recent posts centered on creating a community without content, PPC campaign analysis, and social media reporting. Building a Community without Content Mack Fogelson answers the questions of whether it’s possible for a company to have a community without having content with an emphatic […]

What’s the Point of Social Media Marketing?

Small Business Marketing Know How

People have always relied on word of mouth influencers when making purchase decisions. Today’s word of mouth is social media. Identifying these influencers, building relationships with them, and engaging them in the conversation are some of the best moves a company could make. And yet, a lot of major companies are only now starting to […]