Targeting Users Around the Globe: When and How You Should Use the Hreflang Attribute

hrefs for other languages

If you’re even a little familiar with online marketing, you probably know that search engines don’t look too kindly upon duplicate content. Have too much of it (as may happen in the cases of syndication, boilerplate repetition, printer- or mobile-only versions of pages, and more), and you may find yourself filtered out of the search […]

SEO.com Online Content Collective, August 19, 2013

Content Collective Marketing

This week’s Online Content Collective features articles that are all related to the process of content marketing, with an emphasis on keywords, research and relationships. We’ll start by exploring Raven’s new keyword rankings tool in addition to a few elements of its redesigned internet-marketing platform. Next we will be sifting through Content tools that can […]

SEO.com Online Content Collective, August 12, 2013

Content Collective Marketing

Today’s SEO.com Online Content Collective is centered on content. First we will explore an article discussing Google’s introduction of in-depth articles to search results. Next on the docket is a new article from the MOZ Blog, visually displaying how to optimize onsite content. To round out this week’s collective; we will discover the current content […]

Social Sponsoring: Making the Most of Your Company’s Sponsorships

sponsor-header

Event sponsorship is an extremely effective way to broaden your reach and increase engagement with potential customers, partners, and other interested parties. In order to get the most value out of your efforts in every marketing channel, it’s important to use all the tools available. Social platforms provide an effective method to interact with people […]

SEO.com Online Content Collective, August 5, 2013

Content Collective Marketing

The first SEO.com Online Content Collective of August includes a variety of great subjects. First we look into where the best customers come from (i.e. how the consumers with the best lifetime value find your website). Next is a detailed infographic highlighting the importance of a content marketing channel that you may have been neglecting […]

How to Survive Search Engine Updates: Ignore Them

Surviving Search Engine Updates

As marketers we’re constantly struggling to keep up with the fickle and reactionary changes in the search engine algorithms. We have to constantly reevaluate and restructure processes in order to continue providing measurable value. This is nothing new, of course. It’s becoming a tradition for Google to announce a new update, name it after a […]