Proving the Value of SEO [Slide Deck]

October 27, 2011 by 5 Comments

Thanks to everyone that attended the webinar this morning! As promised: here is my slide deck.

If you have any questions from the webinar or regarding the slide deck, shoot away on Twitter or in the comments below!

Proving the Value of SEO
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Short Summary

In this webinar, I talk about SEO KPIs that SEO professionals and business owners alike should care about first and foremost. I also talk about how to properly segment website traffic into useful groups in order to prove success in a meaningful and deliberate way.

I also provide some nuggets advanced segment towards the end – including Regexp code and settings for several key advanced segments in Google Analytics, such as:

  • Branded terms segment
  • Non-branded terms segment
  • Target/project keywords segment
  • Long-tail keywords segment
Get Internet Marketing Insight For Your Company - SEO.com
Filed Under: Blog, SEO Tips
About Claye Stokes

Claye has always been passionate about business, web technologies, and marketing. Professionally, he has worked for both SEO agencies and full service ad agencies. As a result, his experience ranges from managing the online presence and SEO for small- to enterprise-level companies, to working side by side with business owners to fulfill their entire marketing and advertising campaigns, both on and off the web.

When he isn't working or spending time with his beautiful wife and two children, you will probably find him researching and practicing online marketing techniques, or outdoors practicing his golf swing.

Check out Claye Stokes on Google+.

5 Comments

  1. Ash Buckles says:
    October 27, 2011 at 8:53 pm

    Solid presentation.

    Reply
  2. Dirk says:
    November 3, 2011 at 3:13 am

    Thanks for great informations from Germany.

    Reply
  3. Tommy Skålberg says:
    November 8, 2011 at 6:42 am

    The strength with online marketing is just that you can measure and present the results of a SEO campaign – wonderful.
    Thank you for the slides, always interesting to see other presentations.

    Reply
  4. Mark Simons says:
    November 9, 2011 at 3:42 am

    I have been experimenting with reports that pull data directly from the Analytics API into Google Docs. At the moment I am a bit overwhelmed by the power it offers and haven't really focused the reports… a bit of a data buffet really. 
    I'm aiming to make them more actionble and less "Yawn" thought.

    Reply
  5. Lai May Leng says:
    November 11, 2011 at 12:58 am

    Good content on slide deck! keep up the good work! 

    Reply

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Emily Duffy
SEO.com has helped our company increase site traffic and significantly improve keyword rankings. We've enjoyed working with their team and have loved the positive results.
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