Quit Screwing Around, Punch Your Website Visitors in the Face

4 commonsense ways to sell more stuff on your website

When people come to your site, they are looking for one thing, and one thing only.

For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it.

Sure, they might want top rankings to get more traffic, sales, or to be above their hated competitors, whatever. But, regardless of why, when they come to us it boils down to top rankings.

They wouldn’t search “SEO” or “SEO company” in Google, then click to our site hoping to find a creative advertising agency. They usually don’t initially come to our site for social media or PPC or website conversion or whatever (although those are great supplemental services for a complete search marketing strategy). And just like our visitors, your visitors are similarly looking for just one thing.

So, what’s my point?

Address the main point.

Don’t mess around.

Make it simple.

Here are 4 commonsense ways how NOT to mess around so you can sell more stuff:

1. Directly punch your visitors in the face with what they have come to see

That’s right. Hit ‘em where it counts. Make sure your site has a clear, powerful, influencing message — which should include points 2-4 below.

2. Show why you’re really good at it

Whether you have proprietary technology, proven strategies, superb quality products, awards, third-party validation, etc., show that quickly. And remember to SHOW why you are awesome, don’t just TELL us you’re awesome. There’s a big difference.

3. Show how you’ve successfully done it for someone else

This kind of merges into the previous point. Testimonials, case studies, stats, etc., show that you’ve done it for someone else and that you can do it for the visitor.

4. And most importantly, give them an easy way to buy it

Sometimes, it really is this simple.

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5 Comments

  1. Michael Foy says

    I appreciate this informative blog, very direct to the point. Visitors usually want their needs to be addressed clearly, no need to make things complicated. Thanks.

  2. Drew says

    I like the principle in general, but what about businesses that don’t offer a ‘core service,’ per se?

    For example, my work is nearly equal parts graphic design, web development, and SEO. For that reason, I always struggle with this notion. It’s tough to accommodate every type of client at once; that way your pitch can get unclear, confusing or vague. On the other hand, I don’t want to isolate a potential design client by ‘punching them in the face’ with an unapplicable SEO focus, or vice versa.

    • Dan Bischoff says

      Drew, one idea for you that might relate to your situation (and I realize this is a much-belated post). You may want to set up landing pages for each of those services, and drive specific traffic to those pages. Set up a page just about graphic design, for example, and make sure your ads, SEO, etc., strategies push that traffic to just those pages, and not your home page.

  3. Kim Hayes says

    Great content however – WOW, I really could have done WITHOUT the graphic image. I had to scroll down to avoid continuously flynching. Sure, the image clearly depicts ‘punching one in the face’, but it sends a lot of other messages too.

    • Dan Bischoff says

      Kim, thanks for the praise and critique. Sorry the image caused you an irritating flinch, didn’t really think about it that way when I posted it. But I am curious as to the “other messages” it sends?

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