SEO.com Online Content Collective, July 29, 2013

Content Collective Marketing

For the final Content Collective of July we bring to you not three but five great articles that the people at SEO.com have found useful, insightful, or just basically full of great information. Besides, when three of our directors want to weigh in this week and share some awesome stuff, I’m not about to say no to that, am I?

Brian Jensen Recommends:

How “Social” and “Semantic” Go Hand-In-Hand

Social activities are going to play a huge – huge – role in the semantic web that Google is working toward. “The reason social activity is so important is that it is used as a filter to create an additional layer of verification of content on the web.” Social is important. Sharing is even more important, because that’s exactly how you will reach a larger audience and drive more customers to your website. It’s changing the face of SEO, so take a look at the article and see what it might mean for your website.

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TJ Welsh Recommends:
How to Grow: 21 Tactics to Acquire Customers

Everyone is looking for effective ways to grow their business, and while the author makes it clear he doesn’t like the term “growth hack,” he does like the premise of finding new ways to build an audience quickly, and for free.

This great list is separated into two categories for your convenience. On the one hand, the author provides a list of “low hanging fruit” things that everyone should be doing right now. The other take a more long-term approach, and includes things that should be evaluated for their relevance to your individual business.

Colby Hooley recommends:

The One Thing Your Competitors Can’t Copy: Why Storytellers are the New Marketers

Reduce your dependence on search engine results by delivering great content that engages readers, gets shared around the web, and encourages them to spend more time on your site (i.e. convert). How do you actually do this? By telling a good story.

As more people push their content out there, it’s becoming a saturated market. You have to do something to stand out. The days of optimizing all content for search are over. Why? Because anyone can follow a formula (follow a long tail optimization plan), but not everyone can tell your story. Check out the article to learn some ways to switch from writing optimized copy to a compelling story.

Albert Mitchell Recommends:

Stop Writing for People

Based on the title, this seems like we’re offering a counterpoint to Colby’s post, right? But let’s take a look at it and see what’s going on. This post is an oldie but a goodie, and it seems to go against the standard mission to write for people and not for search engines. The thing is, the way we skim the internet, we’re basically performing a text analysis more than we’re actually reading. This, technically, is what a search engine does. So maybe we’re growing to be more like them.

If that’s the case, we need to stop thinking about writing for people, because people read things. We’re writing for web users, and that’s a different thing altogether. Take a look at this article for tips on how to tell the kind of story that web users will process (whether it’s a real person or a bot).

Round it out at an even 5 with something from our own blog:

How to Set up a WordPress Blog in 30 Minutes or Less

Why stop at four when we could share a great post on setting up a WordPress blog? Robyn Storms, back in February, shared a lot of great tips for setting up your blog in 30 minutes or less. As the push for content marketing keeps picking up steam, it’s important to make sure your blog is all it can be. Are you able to publish and track your posts on a platform that’s kitted out with all the necessary themes and plugins? Can you track the traffic and know how they’re interacting? Your blog is an important marketing tool – make sure it’s set up to meet your expectations.

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