Comments on: Don’t Send Them Home: Send Traffic to a Landing Page

By: Mark

Mark — Wed, 25 Nov 2009 17:03:59 +0000

Completely agree. The reality is that the HOME page is becoming less relevant while your services or products pages are increasing in value. You have to treat every page in your site as a potential landing page – that single page that a potential customer might see based on a search. And assume they will use that single page to evaluate your company.

By: Drew Dayton

Drew Dayton — Wed, 25 Nov 2009 04:24:31 +0000

Great article, I don’t know if this directly applies to the point you are trying to make but it made my think of internet ads. I click on an internet ad here and there when something catches my eye, and I realized today how poor most internet ads are because they don’t lead you directly to what the ad is, but instead take you to the homepage. For example, I clicked on a VZ ad for their MiFi hotspot, something I have been interested in getting. However, when I clicked on the MiFi ad instead of taking me to a landing page with the info on it, it took me to a page that had numerous “internet” cards for computers. So I had to first search for the MiFi, then once I found it, it was so difficult to find a price for it and find the monthly charge for the service, I was turned off of the product and no longer was interested because I had to spend that time just to find out basic info about the product. I will admit that internet ads are sometimes annoying but when I do click on one I don’t want to be taken to the homepage, send me to the product I saw in the ad and make it easy for me to find info about it and to buy it. I think the landing page is perfect solution for the problem.

By: Sean McVey

Sean McVey — Tue, 24 Nov 2009 21:31:42 +0000

First of all, thank you very much David for answering my question in such detail. I understand the concept much better now. You just earned a new loyal reader.

Second, I have follow up question! Does this rule apply to service companies as well? For example, a consultant. Let’s say I am offering various services and targeting small businesses that need marketing. If someone types in ‘marketing company new york,’ am I going to have a link leading to a specific landing page? It would seem in that case you would want the person to read through your services and buy into your value. Obviously I don’t know though so I just wanted to get your take.

Thanks again, you guys have a lot of great articles on here.