Social Sponsoring: Making the Most of Your Company’s Sponsorships

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Event sponsorship is an extremely effective way to broaden your reach and increase engagement with potential customers, partners, and other interested parties. In order to get the most value out of your efforts in every marketing channel, it’s important to use all the tools available. Social platforms provide an effective method to interact with people involved in the event and build your brand’s visibility.

My name is Dennis Duce, Senior SEO Consultant as SEO.com and social media director for Racing With Passion. I’m excited to announce that on this upcoming Tuesday I’ll be hosting a webinar to help you, as a sponsor, make the most out of the upcoming race.

On August 13, we are going to holding a webinar on Hangouts On Air so we can interact with the other sponsors and provide detailed information on this potential marketing channel. Sponsors can register on the SEO.com Google+ page under events to make sure you’re ready to go.

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Webinar Details:

While this webinar is targeted directly at the people sponsoring this race, the principles and strategies that are involved can easily translate to any other events that you are sponsoring. This Tuesday, though, we’ll be going over how you can use the hashtag: #slc5k to reach out and start interacting directly with your clients to build stronger relationships.

It doesn’t matter if you’re a huge company in New York or a smaller, local establishment, we’re going to teach you that, no matter where you are, you can develop personal relationships with by reaching out and interacting with racers, other sponsors, and onlookers.

We’ll also focus specifically on using Facebook, Twitter, and Google+ to build engagement. However, since Instagram and Pinterest proved to be really popular platforms during the last race, the same tactics will apply to them as well.

The race is coming up on September 7, so make sure you’re ready for the event.

Join us Tuesday, August 13 at Noon MST on Hangouts On Air. It’s free, it will be interactive, and be about half an hour. We’re looking forward to working with you.

If you have any further questions, you can call me at 801-879-0243 or shoot me an email at [email protected].

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