Top 90 Socially Shared Content Marketing Blog Posts

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The Research

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Do you know everything there is to know about content marketing? Do you feel like everyone is just saying the same things in different ways? For those who want to discover a little more more, we took a scientific approach to finding the best (or at least the most popular) blog posts on the subject.

It all started by gathering a large list of blog posts about content marketing. We had to set our own parameters for what could be included (e.g. we decided to leave articles about viral content out and save them for their own list) and then ran each of them through Social Tally to collect the social share data for each post.

From there we reviewed each blog, one by one, to ensure each was relevant to the content marketing industry.  You can see the results below. Thanks to the authors for their contributions to digital content marketing.

top socially shared content

Title Author f_logoLikes Shares Comments tlogoTweets l_logoShares g_icon+1’s p_logoPins Total Shares
1
The Ideal Length of Everything Online, Backed by Research Kevan Lee 10137 11,512 3,021 4,575 392 29,637
2
The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust Courtney Seiter 5770 5,185 0 3,270 55 15,704
3
Introducing The Periodic Table of Content Marketing Chris Lake 2182 6,240 1,681 2,275 216 12,594
4
The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More Kevan Lee 2600 3,510 987 2,194 670 9,961
5
Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Noah Kagan 98 4,536 1,495 2,286 110 8,525
6
6 Ways to Measure B2B Content Marketing Performance Derek Edmond 166 7,843 345 83 11 8,448
7
11 Essential Ingredients Every Blog Post Needs Demian Farnworth 1523 3,112 977 1,353 1,288 8,253
8
16 Quotes That’ll Make You A Better Marketer & Storyteller Shane Snow 818 761 5,818 296 35 7,728
9
Why Companies Need a Head of Content Strategy, Creation and Distribution Data Mining Their Own Information Barry Lowenthal 1227 2,179 3,784 282 21 7,493
10
How to Write The Perfect Headline: The Top Words Used in Viral Headlines Kevan Lee 1497 3,985 877 888 6 7,253
11
The Power of Storytelling: How We Got 300% More People To Read Our Content Alex Turnbull 912 3,919 1,581 728 12 7,152
12
The Content Marketing Forecast: 10 Predictions for 2014 Shafqat Islam 2075 2,974 1,371 356 27 6,803
13
5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer Brandon Gutman 1292 1,839 3,195 218 18 6,562
14
11 Web Marketing and Social Media Trends That Will Shape 2014 Stephanie Frasco 1024 2,012 2,818 597 42 6,493
15
21 Digital Marketing Trends & Predictions for 2015 Lee Odden 1425 2,987 1,452 429 25 6,318
16
SEO is Dead: Long Live OC/DC Sean Jackson 915 1,805 969 2,056 497 6,242
17
10 Ways Brands Will Win With Content Marketing in 2013 Shafqat Islam 1161 3,530 1,132 212 20 6,055
18
Why Content Marketing Fails Rand Fishkin 974 2,336 1,204 1,301 42 5,857
19
29 free Internet tools to improve your marketing starting today Courtney Seiter 1986 2,059 607 1,161 40 5,853
20
101 Different Types of Web Content For Building Your Site Thomas Armitage 3381 1,147 817 250 99 5,694
21
17 Advanced Methods for Promoting Your New Piece of Content Aaron Agius 600 2,920 1,452 674 4 5,650
22
The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write Kevan Lee 668 2,636 655 1,383 274 5,615
23
3 Steps to Identify Blog Topics that are Relevant to Your Audience Aleyda Solis 517 3,464 435 985 58 5,459
24
The Top 7 Content Marketing Trends That Will Dominate 2014 Jayson DeMers 1100 2,735 1,029 388 52 5,304
25
How to Create Visual Social Media Content Patricia Redsicker 1240 2,633 598 531 192 5,194
26
Bad Grammar Are Bad for Branding: Why is marketing becoming increasingly illiterate? Robert Klara 2969 965 1,065 105 7 5,111
27
The Greatest Misconception in Content Marketing – Whiteboard Friday Rand Fishkin 447 2,477 982 1,181 11 5,098
28
The Advanced Content Marketing Guide Neil Patel 625 2,861 768 675 25 4,954
29
The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows Gregory Ciotti 26 146 34 17 4,706 4,929
30
Where Is Content Marketing Headed in 2014? Chadrack Irobogo 645 1,271 2,230 274 291 4,710
31
The Science of Great Digital Content Ideas Simon Penson 485 2,724 899 576 13 4,697
32
How to Use Data to Improve Your Content Marketing Strategy Ben Harper 587 2,719 980 357 29 4,672
33
10 Content Marketing Growth Hacks Garrett Moon 1067 2,418 409 425 315 4,634
34
Master This Copywriting Formula to Dominate Any Social Media Platform Demian Farnworth 955 1,979 1,122 437 67 4,560
35
Top 10 Online Marketing Experts To Follow In 2014 Joshua Steimle 2114 1,268 646 367 22 4,417
36
Content without Strategy Is Just Stuff Joe Pulizzi 438 569 3,125 236 2 4,370
37
75 Resources for Writing Incredible Copy that Converts Larry Wolf 583 2,564 687 454 27 4,315
38
2014 Digital Trends And Predictions From Marketing Thought Leaders Ekaterina Walter 891 2,151 996 253 18 4,309
39
How to Promote Your Content With Social Media Mike Bal 825 2,147 681 531 101 4,285
40
8 Blog Design Tips to Make Sure People Stop to Read Your Content Adam Clarke 426 2,617 783 401 54 4,281
41
How to Promote Your Blog Content: 40+ Experts Share Marketing Tips Brian Lang 406 2,165 505 1,035 154 4,265
42
10 Charts That Are Changing the Way We Measure Content Sam Petulla 318 2,543 987 361 18 4,227
43
How to Encourage Fans to Create and Share Visual Content Donna Moritz 918 2,311 514 395 43 4,181
44
10 Content Marketing Tips You Can Employ Now Cindy King 570 2,596 622 253 100 4,141
45
15 Types of Content That Will Drive You More Traffic Neil Patel 573 2,040 940 459 104 4,116
46
How GoPro and Tesla hacked digital marketing Dominic Smith 1070 1,718 1,074 243 2 4,107
47
From Google Ventures: 5 Rules For Writing Great Interface Copy John Zeratsky 1452 1,667 562 390 31 4,102
48
Why You Should Care About LinkedIn’s Content Marketing Score Eric Schiffer 3225 256 524 50 1 4,056
49
9 Tips for Creating Content that Gets Shared Michael David 1467 1,717 568 215 56 4,023
50
The Art of Thinking Sideways: Content Marketing for “Boring” Businesses Robin Swire 351 2,650 535 452 7 3,995
51
5 Habits of Successful Content Marketers: New Research Patricia Redsicker 614 2,062 776 350 133 3,935
52
Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business Michael Stelzner 811 2,044 593 331 144 3,923
53
8 Winning Headline Strategies and the Psychology Behind Them Courtney Seiter 509 2223 645 493 9 3879
54
These are the 6 Steps I Use for Great Content Marketing Jay Baer 31 2,953 433 414 18 3,849
55
16 Free Tools That Make Content Creation Way Easier Jay Acunzo 761 1,246 1,262 328 118 3,715
56
The Epic List of Content Strategy Resources Jonathon Colman 393 1,935 492 589 290 3,699
57
22 Content Marketing Experts Reveal the Secrets to Writing Killer Blog Posts! Konrad Sanders 563 2,087 631 309 107 3,697
58
How to Speed Up Your Content Curation Process Cas McCullough 708 2,035 469 394 88 3,694
59
Content Marketing Is A Long-Term Commitment, Not A Campaign John Hall 521 1,771 1,163 206 0 3,661
60
7 Lessons From Content Marketing’s Greatest Hits Gilad De Vries 451 2,026 905 129 53 3,564
61
Top Tips For Optimizing Your Content: 9 Experts Weigh In Arnie Kuenn 401 1,926 625 603 4 3,559
62
8 Things I Wish I Knew Before I Started Blogging Pamela Vaughan 375 2,267 574 274 17 3,507
63
The Complete List of Evergreen Content Ideas for Your Blog Kevan Lee 249 2,004 382 842 0 3,477
64
The Ultimate Blog Marketing Checklist: 57 Tips Mike Murray 305 2,075 764 285 46 3,475
65
12 Writing Exercises That Will Transform Your Copy Today Demian Farnworth 355 2,122 523 407 53 3,460
66
Content Marketing: How to Attract People With Content Michael Stelzner 671 2,086 446 199 52 3,454
67
5 Content Marketing Ideas Worth Stealing Jeff Bullas 200 2,542 458 155 78 3,433
68
Why online video is the future of content marketing Chris Trimble 1018 1,044 974 277 119 3,432
69
Content Outliers: Learning from the Web’s Most Viral Content James Porter 289 2,295 312 430 10 3,336
70
No Words Wasted Kyra Kuik 259 2,145 372 552 0 3,328
71
The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing Andy Crestodina 1136 869 805 333 113 3,256
72
Content Shock: Why content marketing is not a sustainable strategy Mark W. Schaefer 745 1,368 510 585 44 3,252
73
6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing Rand Fishkin 529 1,622 313 649 17 3,130
74
75 Content Starters for Any Industry Amanda Gallucci 419 1,741 409 494 9 3,072
75
The 5 Brilliant Strategies You Can Learn From Top Content Marketers Eric Siu 1233 1,020 616 149 22 3,040
76
How to Create a Content Strategy Ian Lurie 566 999 526 793 143 3,027
77
The “Secret” to Engagement (Hint: It’s Content) Hillary Frazier 164 141 2,632 63 8 3,008
78
How to Develop a LinkedIn Content Strategy John Nemo 449 1,450 913 174 12 2,998
79
6 Tactics That Turn a Blog Into a Business Engine Stanford Smith 479 1,391 809 260 41 2,980
80
SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday Rand Fishkin 488 1,187 312 950 26 2,963
81
Is Your Content Strategy Guided by Audience Intent (or Just Keywords)? Laura Lippay 375 1,651 569 340 10 2,945
82
7 Things Marketers Can Learn From 2,616 Viral Headlines. Josh Sturgeon 289 1,915 508 218 3 2,933
83
3 Ways To Scale Your Content Marketing Eric Enge 473 1,714 384 347 7 2,925
84
10 Tactics You Must Use in Your Content Marketing Strategy Sarah Quinn 541 1,558 583 215 23 2,920
85
50 Content Marketing Predictions for 2014 Joe Pulizzi 477 1,411 709 224 76 2,897
86
Why Online Video Is Vital For Sean Rosensteel 687 1,033 1,068 89 10 2,887
87
25 Awesome Content Marketing Tools To Use In 2014 Irfan Ahmad 185 1,199 770 184 526 2,864
88
Top 7 Tips for Effective Content Marketing Mark Lerner 275 949 1,428 183 5 2,840
89
Content Marketing vs. Copywriting: Top Strategies for 2014 Julia McCoy 312 874 1,395 193 46 2,820
90
50 More Business Jargon Fixes for Bloggers and Content Writers Brad Shorr 386 1,753 410 237 30 2,816

 

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Let Them Know:

Does your site have the shares to be on the list? Do the number of shares really reflect quality content? We’d be happy to hear your thoughts. Thanks again to all the contributors on the list.

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4 Comments

  1. says

    I have 7 blog posts off the top of my head that would have made this list… 4 of them would have been top 20 and one of those would have been number 5. So maybe mind just weren’t as “content marketing” enough to make the list. I guess I’ll try harder! lol

  2. says

    I appreciate all the effort that you put in to calculate and present an article. Not only is the information relevant and complete, but I am sure you put in some overtime, (because there’s a lot of them). I also enjoyed researching the authors as well. Looking forward to your next list!

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