What Is Duplicate Content? [Video FAQ]

What Is Duplicate Content - Video FAQ


Hi! I’m Stephanie Christensen with SEO.com and today we’re going to be discussing the frequently used SEO term, “duplicate content.”

What Is Duplicate Content?

Duplicate content is content that appears online in more than just one place. There can be many different types of duplicate content issues in the SEO world. Examples of this could be: having multiple pages on your website with the same content, having both a www and non www url without proper redirects in place, having multiple domain names viewing the same website, or external issues like guest posts or other content being published on multiple websites,

This can cause problems and confusion in the search engines because when they come across multiple pieces of similar content they’re unsure of which to rank and which is the original.

Because duplicate content issues are situational, there are many different fixes. The most common are 301 redirects, placing rel=canonical tags, and updating your robots file if necessary to prevent search engines from crawling and indexing duplicate content.

Being aware of duplicate content issues that may be occurring on your own site, implementing correct fixes, and being sure to avoid duplicate issues in the future will help eliminate confusion in the search engines, assist you in ranking, and ultimately help your overall website’s performance online.


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5 Comments

  1. Bloice Davison says

    Good to know. Until now, I thought that duplicate content is publishing the same blog post on more than one site. There is more to it than that.

    Thanks for clearing this up for me.

  2. Bloice Davison says

    I have noticed that many websites have seen a decline in daily hits. This seems to have started about the first of this year.

    Any ideas as to why?

  3. Steph Christensen says

    Bloice,

    Thanks for the comments. A decline in hits could mean many different things. Are you tracking specific keyword rankings for your website? If so, I’d look into when these rankings have dropped. See if the time period correlates with the major Google algorithm updates as well as your decline in rankings.

    I’d also keep a close eye on Google Webmasters. Are they reporting issues found on your site? If there are errors that need to be resolved that could potentially be a result of your decline as well.

    My advice to you would be start with the basics, and dig deeper. Resolve issues Google is reporting in Webmaster Tools, pay attention to their Algorithm updates, and adjust accordingly. Duplicate content is one of many issues that may be occuring.

    Thanks!

  4. Gregg N. says

    Great post Stephanie! This is crucial information to note, especially with the new penguin update out and the Google bots trekking over everything. People need to be aware of all sorts of duplicate content out there. Thank you for this information.

  5. Raj Srivastav says

    Informative Post. Instead to use canonical tags for pages mysite, mysite/index.htm, mysite/home.htm, use 301 redirection to redirect to any one of above page avoid duplicate content issue

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