What 'Peaked' Our Interest In 2012? [INFOGRAPHIC]

Search and Social Trends in 2012

Search and Social Trends in 2012
Was 2012 a good year for you, or would you rather turn your back and forget it even happened?

As we head into the final weeks of 2012, what’s been on American’s minds most this year?

According to a study by the Pew Internet & American Life Project, more than two-thirds of American adults who are online use social media on a regular basis. What’s even more revealing is this stat: more than 90 percent of those age 18-29 use social media.

Search engines and social media can provide some fantastic insight into our curiosities, so we’ve taken a snapshot of Internet search trends from the year 2012 according to Twitter, Facebook and Google year-in-review reports:

What Searches Peaked our Interest in 2012 Infographic

Google

Top Searched Terms On Google In 2012

  1. Whitney Houston
  2. Hurricane Sandy
  3. Election 2012
  4. Hunger Games
  5. Jeremy Lin
  6. Olympics 2012
  7. Amanda Todd
  8. Gangnam Style
  9. Michael Clarke Duncan
  10. KONY 2012

If you recall, Amanda Todd was a 10th grade Canadian girl who committed suicide this past October, likely due to bullying. In September, she posted a video to YouTube describing her struggles, which subsequently went viral.

Top People Searches On Google In 2012

  1. Whitney Houston
  2. Jeremy Lin
  3. Amanda Todd
  4. Michael Clark Duncan
  5. Kate Middleton
  6. One Direction
  7. Morgan Freeman
  8. Peyton Manning
  9. Joe Paterno
  10. Paul Ryan

Top “How-To” Searches

  1. How to love
  2. How to rock
  3. How to vote
  4. How to install
  5. How to hate
  6. How to archer
  7. How to wobble
  8. How to calculate
  9. How to root
  10. How to tebow

Explaination of a few of these “how-to” searches is probably in order. “The Wobble” is a hip-hop dance move made popular by rapper V.I.C.’s song “The Wobble”.

Have you ever rooted a mobile device? “Rooting” a device means gaining permissions to access and alter any files on an otherwise locked device. The term “rooting” mostly refers to Android smartphones. Sterling Archer is also known as ‘the world’s greatest secret agent’, and has a book about how to dress properly, as well as how to prepare a fabulous brunch.

Top Movie Searches

  1. The Hunger Games
  2. Prometheus
  3. The Avengers
  4. Magic Mike
  5. The Dark Knight Rises
  6. Ted
  7. 21 Jump Street
  8. The Vow
  9. Twilight
  10. Paranormal Activity 4

Marvel’s “The Avengers” was the highest-grossing film of the year, at $1.5 billion.

Top “What Is” Searches

  1. What is SOPA
  2. What is Scientology
  3. What is KONY
  4. What is Yolo
  5. What is Instagram
  6. What is Pinterest
  7. What is Lent
  8. What is Obamacare
  9. What is iCloud
  10. What is Planking

The Stop Online Piracy Act (SOPA), also known as House Bill 3261, is a U.S. bill to help American law enforcement crack down on the online trafficking of counterfeit products and copyrighted intellectual property.

Top Local Places Searches

  1. Hotel
  2. Restaurant
  3. Walmart
  4. Apartment
  5. Starbucks
  6. Target
  7. Parking
  8. Bank
  9. Camping
  10. Home Depot

Facebook

Most Popular Memes On Facebook

  1. TBH (to be honest)
  2. YOLO (you only live once)
  3. KONY
  4. One-word comment
  5. Gangnam Style
  6. Cinnamon Challenge
  7. Cray
  8. SMH (shake my head)
  9. Big Bird
  10. Linsanity

By the way, TBH (to be honest) was the most frequently mentioned phrase across Facebook in 2012.

Most Popular Check-ins On Facebook

  1. Times Square, New York
  2. Disneyland, California
  3. AT&T Park, California
  4. Yankee Stadium, New York
  5. Rangers Ballpark, Texas
  6. Fenway Park, Massachusetts
  7. Dodger Stadium, California
  8. Universal Studios, Florida
  9. Wrigley Field, Illinois
  10. Angel Stadium, California

Most Mentioned Television Shows On Facebook

  1. Duck Dynasty
  2. Honey Boo Boo
  3. Big Bang Theory
  4. Game of Thrones
  5. Downtown Abbey
  6. Breaking Amish
  7. Ink Master
  8. Long Island Medium
  9. Wife Swap
  10. Two Broke Girls

‘Breaking Amish’ is a reality show on TLC that follows five Amish people as they leave their homes and traditions to experience “English” life in New York City, and risk being shunned by their friends and family.

Most Mentioned Sports On Facebook

  1. NY Giants
  2. New England Patriots
  3. Tim Tebow
  4. London 2012 Olympics
  5. OKC
  6. Denver Broncos
  7. San Francisco 49ers
  8. Eli and Peyton Manning
  9. Jeremy Lin
  10. Los Angeles Clippers

Twitter

Most Tweeted Conversation Starters

  1. #nowplaying (share your favorite music)
  2. #oomf (one of my followers)
  3. #blessed (counting the good things in your life)
  4. #quote
  5. #lrt (last Retweet)
  6. #salute
  7. #news
  8. #followerfriday
  9. #throwbackthursday
  10. #shoutout

Most Tweeted Food

  1.  ihop
  2. starbucks
  3. waffle house
  4. mcdonalds
  5. bbq
  6. #coffee
  7. taco bell
  8. denny’s
  9. burger king
  10. olive garden

It’s also interesting to note that McDonalds was rated “best fast-food french fries” in 2012 by Zagat.

Most Tweeted Music

  1. rick ross
  2. #hiphop
  3. trey songz
  4. nicki minaj
  5. #musicmonday
  6. kendrick lamar
  7. chris brown
  8. coachella
  9. big sean
  10. r&b

Most Tweeted Tech

  1. at&t
  2. iphone
  3. instagram
  4. skype
  5. kindle
  6. ipad
  7. pinterest
  8. draw something
  9. amazon
  10. apple

Amazon is the world’s largest ecommerce retailer, with over 43,000 people. In August, Instagram surpassed Twitter in daily mobile users.

Top Tweets Of 2012

  1. “Four more years” with 810,000+ retweets
  2. “RIP Avalanna. i love you” by Justin bieber with 220,000+ retweets

Peak Tweets Per Minute

  1. U.S. Election Day evening: 327,452
  2. Euro 2012 – Spain’s Juan Mata kicks in goal during Spain-Italy match: 267,200
  3. Super Bowl – incomplete pass by Patriots resulting in Giants victory: 201,466
  4. UEFA Champions League Semi-Final – Fernando Torres kicks goal to tie Chelsea and Barcelona: 184,535
  5. Summer Olympics closing ceremonies – Spice Girls performance: 116,000
  6. MTV Video Music Awards – One Direction wins Best Pop Video: 98,307
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2 Comments

  1. Colin Bhimsen says

    With SEO moving towards higher grounds, it looks like search trends are continuing. Social has grown even stronger in 2013.

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