BladeOps retails a huge variety of knives and blades from many of the top global manufacturers.
After six months in business, BladeOps was not ranking for any relevant keywords. It relied solely on paid results through Google Adwords, which only brought in a few sales. Because of BladeOps’ financial situation, it needed a strategic marketing campaign that would generate quick initial revenue to sustain the company during the time required to optimize its competitive keywords.
Because of the client’s limited budget, SEO.com selected highly relevant long-tail keywords that could achieve rankings more quickly to help establish early traction and revenue.
The strategy paid off. In less than four months, BladeOps had achieved a positive return on their initial investment. After getting to the first page for several of its initial keywords, BladeOps doubled its SEO budget to target more popular industry terms which have since produced high rankings and a positive ROI.
As a direct result of SEO.com’s efforts, BladeOps has grown from a struggling one-man business to a thriving enterprise toiling to keep up with demand for its products.
My experience with SEO.com has been beyond fantastic. After two months, my hits from organic searches had more than doubled. After four months, my organic searches were up nearly 10 times from the starting point. SEO.com has been and continues to be the best marketing decision I have made for my company.
~Trevor Darby, BladeOps