CityPASS: Transaction Volume Rocketed Over 7500%

CityPASS: Transaction Volume Rocketed Over 7500%

The Results

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The Business

CityPASS offers discount rates to top attractions and theme parks throughout the United States.

The Challenge

CityPASS needed help increasing and maintaining its rankings on generic city and specific attraction terms. It also had to navigate through two complex website redesigns while maintaining rankings for very competitive keywords and phrases.

The Solution

SEO.com started with a standard optimization of on-page factors and internal linking best practices, which yielded early positive momentum in the search results.

After eight months, CityPASS decided to update its URL structure, requiring a large amount of redirects. SEO.com managed to successfully maintain rankings for the client’s keywords throughout the project.

The same challenge occurred two more times, as CityPASS twice redesigned its website. Despite the huge effort required to manage organic rankings during significant structural changes to the website, CityPASS experienced massive revenue growth through organic search.