Grassroots.org: 300% More Nonprofit Members

Grassroots.org: 300% More Nonprofit Members

The Results

 

SEO.com has been a critical resource for Grassroots.org. With their help and guidance we have been able to build our site so that we capture many of the keywords for our industry. As a result we have excellent organic results from Google, Bing and other search engines. This has driven a substantial amount of traffic to our site, resulting in many conversions. In fact, in the last 15 months we have been able to use this strategy to grow our number of nonprofit member organizations from 680 to 2,261.

The Business

Grassroots.org is a non-profit organization that provides free technology and marketing services to other non-profits and charities.

The Challenge

Grassroots.org needed to increase its Web presence and number of non-profit members. It wanted to improve search engine rankings and drive more targeted traffic to the website.

The Solution

At the outset, SEO.com provided valuable SEO training resources to Grassroots.org to help increase the value of its offering to other nonprofits. SEO.com created a free “Guide to SEO” and offered a free hour of SEO consulting to any nonprofit associated with Grassroots.org.

At that point, SEO work began on the Grassroots website, building its visibility for select targeted keywords that greatly enhanced the number of nonprofit clients finding and engaging Grassroots’ services.

SEO.com also helped Grassroots.org secure a Google Grant, which it was able to use to promote its cause via Google AdWords.