As SEOs, we are always on the lookout for new link opportunities for our clients, some of which can sometimes be right under our nose. Sniffing out these opportunities using Google Alerts will be a useful resource for any search engine optimization campaign. Let’s look at some opportunities that the Google Alert … Read more

Recently a number of our clients have voiced a similar concern. With all the talk of the changing face of SEO, how do we adapt? How do we get those high quality, natural links that will determine if we thrive or die in a future where quality matters more than ever? It’s a … Read more

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the … Read more

Using everyday conversations to gain natural backlinks In my career as a journalist, I’ve had the opportunity to cover breaking news events from around the state of Utah. In the summer of 2010, a major oil pipeline developed a leak, forcing more than 20,000 gallons of oil into Salt Lake City’s Red … Read more

This is going to be a rather short post from me today, but wanted to take a few minutes to discuss how to get some quick links from infographic directories. As I discussed in a post over at PRMarketing.com, the sole purpose of infographic marketing is to attract natural backlinks. Infographics, when … Read more

In my opinion, guest blogging is one of the best ways to build relevant backlinks to your web pages. Not only does this method of link building help build out and diversify a website’s backlink portfolio, but when done correctly, it can also bring targeted visitors to your site. If you are … Read more

The impact of content online is huge. As digital marketers, we are constantly looking for ways to capitalize on opportunities and ride the viral train. I just finished reading an interesting article: The blogosphere as an excitable social medium: Richter’s and Omori’s Law in media coverage, It takes us through the effect … Read more

Building a legitimate, natural looking backlink portfolio is one of the hardest parts of SEO. It is especially hard when the website you are link building to lacks linkable content. When your site lacks linkable content, you have to force the backlinks coming into your site, which 9/10 times never looks natural. … Read more

You would think search engines are like an “equal opportunity employer.” That everyone has has the same chance to get ranked for certain keywords by taking advantage of on-page and off-page techniques, which include some of the following: Theoretically speaking, my competition could match my site in each of these categories. For … Read more