We Can Disallow Pages, Why Can’t We Disallow Links?
Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the … Read more
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How to Write LinkBait Content Like a Boss
Using everyday conversations to gain natural backlinks In my career as a journalist, I’ve had the opportunity to cover breaking news events from around the state of Utah. In the summer of 2010, a major oil pipeline developed a leak, forcing more than 20,000 gallons of oil into Salt Lake City’s Red … Read more
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Quick Link Building Wins via Infographic Directories
This is going to be a rather short post from me today, but wanted to take a few minutes to discuss how to get some quick links from infographic directories. As I discussed in a post over at PRMarketing.com, the sole purpose of infographic marketing is to attract natural backlinks. Infographics, when … Read more
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Getting The Most Out of Your Guest Blogging Efforts
In my opinion, guest blogging is one of the best ways to build relevant backlinks to your web pages. Not only does this method of link building help build out and diversify a website’s backlink portfolio, but when done correctly, it can also bring targeted visitors to your site. If you are … Read more
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WordQuakes and Collaboration to Get The Most of SEO
The impact of content online is huge. As digital marketers, we are constantly looking for ways to capitalize on opportunities and ride the viral train. I just finished reading an interesting article: The blogosphere as an excitable social medium: Richter’s and Omori’s Law in media coverage, It takes us through the effect … Read more
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Leveraging Current Events When Link Baiting
Building a legitimate, natural looking backlink portfolio is one of the hardest parts of SEO. It is especially hard when the website you are link building to lacks linkable content. When your site lacks linkable content, you have to force the backlinks coming into your site, which 9/10 times never looks natural. … Read more
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Why Google Favors Keyword Rich Domains
You would think search engines are like an “equal opportunity employer.” That everyone has has the same chance to get ranked for certain keywords by taking advantage of on-page and off-page techniques, which include some of the following: Theoretically speaking, my competition could match my site in each of these categories. For … Read more
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Search Engine Optimization: Know Before You Go
Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. … Read more
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An Over-Optimizing Nightmare: Staying Off Google’s Naughty List
Disclaimer: The below post illustrates a personal experience. The views and opinions expressed in this post do not necessarily reflect those of SEO.com or the work performed with their clients. For the most part, link building is pretty straight forward and simple. You can publish your articles, request some directory listings, bookmark … Read more
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7 Crude Links — If Link Building Was Oil Drilling (Infographic)
Before the search engine, the Internet was an untamed territory of disorder and difficult navigation. Google civilized the Web, making information discoverable, by giving links tremendous value. Like “word of mouth,” links pass merit and should signify quality, utility, or popularity. As links denote significance, they themselves appreciate in value due to … Read more
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