4 Competitive Reports Your SEO Will Die Without

In the world of search engine optimization, competitive intelligence is an indelible source of campaign sustenance. Knowing where competitors are ranking for key terms, and more importantly, why they might have better rankings than your site, is information you simply cannot go without. I am going to walk through a few different ideas … Read more

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By: Trenton Hymas Date: February 22, 2012 Comments (2)

Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior

Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research. This sets the stage for your SEO efforts. Before you … Read more

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By: Kristy Ng Date: January 27, 2012 Comments (5)

Review: Top 3 SEO WordPress Plugins

“What’s the best WordPress SEO plugin?” I’m asked that question all the time, and recently took part in a debate discussing which plugin is best. I decided to draft a features list comparing the top three most downloaded SEO plugins to get a better picture of what each plugin has to … Read more

By: Claye Stokes Date: December 30, 2011 Comments (27)

Why is Content Important for SEO? [Video FAQ Series]

The web is comprised of information; or content. Every web page online is a living document of information that contains a specific piece of information with an intended purpose. Search engines crawl and index pages that are unique and provide value to their visitors. For example: a publisher writes content for … Read more

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By: Ash Buckles Date: December 27, 2011 Comments (2)

What is a 404 Page? [Video FAQ Series]

A 404 page shows on a user’s screen when they reach a page that doesn’t exist on the website. This can happen when they reach a page that was deleted, clicking a broken link, or typing the wrong URL. More than likely you’ve encountered a few humerous 404 pages in … Read more

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By: Andrew Johnson Date: December 22, 2011 1 Comment

Should You Do SEO and PPC Together? [Video FAQ Series]

SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative … Read more

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By: Suzanne Sanchez Date: December 21, 2011 Comments (3)

How Do I Rank in Maps? [Video FAQ Series]

Hi SEO.com followers, My name is Ty Kilgore and today I’m going to be answering the question; How do I Rank in Local Search or how do I rank in maps? Local SEO is that something that has really taken off in the last year to year in a half. … Read more

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By: Ty Kilgore Date: December 19, 2011 Leave a Comment

What is Bing Webmaster Tools? [Video FAQ Series]

Bing Webmasters Tools are a set of tools made available to a site’s webmaster by Bing, allowing you to see how Bing sees your website. Bing Webmaster Tools provides you access to the following data: How often Bing has crawled your site Problems Bing found while crawling your site such … Read more

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By: Shawn Barrington Date: December 16, 2011 1 Comment

What is a Deep Link? [Video FAQ Series]

A deep link is when you link to a page on the site other than the site’s home page. For example, Google.com is the homepage of Google. Linking to Google.com/trends would be a deep link. If you see text after a / on a website, like in the case of … Read more

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By: Travis Brown Date: December 14, 2011 Comments (4)

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4 Competitive Reports Your SEO Will Die Without

4 Competitive Reports Your SEO Will Die Without