33 Ways to Measure Your Online Competition
by Kevin W. Phelps, February 15, 2011
Brand new websites with huge ambitions often go after the big fish keyword when, in reality, they are sitting in a rusty, row boat with a wooden stick for a fishing pole. Sure it’s possible to reach your goal with your elementary resources, nonexistent tools and skewed understanding of how to catch … Read more
7 Pitfalls that Will Devastate Your Website Conversion Rate
by Josh Summerhays, October 7, 2010
Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: … Read more
8 Tools to Better Understand Your Target Audience
by Dan Patterson, May 24, 2010
We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually reach them. This … Read more
Re-Enter: The Competitive Analysis!
by Jeff Call, February 12, 2009
When I was in middle-school, comic books were AWESOME. Looking back, I notice now that in nearly every comic book, eventually there was the villain that could take everybody’s powers and use them as his or her own. The uncanny X-Men battled the aptly-named Mimic; the Avengers and the Fantastic Four both … Read more
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