Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close … Read more

To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know … Read more

Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would … Read more

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: … Read more

4 commonsense ways to sell more stuff on your website When people come to your site, they are looking for one thing, and one thing only. For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it. Sure, they might want top rankings to get more traffic, … Read more

I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun! It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness … Read more

I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads. While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit … Read more

In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience. In my mind, part of giving the user the best experience is to help them to find what they are looking for. Many sites show … Read more