Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research.  This sets the stage for your SEO efforts. Before you … Read more

For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you … Read more

Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, … Read more

So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way … Read more

The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea … Read more

Since becoming addicted to online marketing, I have found a large amount of information that is either out of date, irrelevant, incorrect, or communicated in about the worst way imaginable. It seems to be especially easy to find bad advice about strategic keyword selection and optimization. This post will look at three … Read more

You can consider the keywords the vehicle of your campaign and the links built to the website your fuel. Much of your success and results will be driven through each the phrases targeted. When approaching keyword research it can be easy to go one of two ways—either just barely scratching the surface or going overboard and wasting time. With a process set in place you will do much better at achieving quick, quality results.

While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to … Read more

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. … Read more

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?” Welcome to the club. Poor Keyword Research = Poor Optimization = Poor Results … Read more