Keyword Research: How to Target Low Hanging Fruit with Google Analytics
I wanted to make sure that my client could see the ranking improvement that we had made with each keyword, so I created the following chart. This chart shows rankings for the various keywords at the inception of our SEO campaign over a year ago, compared to the current rankings that we … Read more
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Explode Your Keyword List Right – Part 4
This last post of the series is one targeted toward SEO campaigns so large that maintaining, monitoring and collectively progressing them on a keyword level can feel like you’re trying to push a beached whale. In any enterprise campaign, the achilles heel is almost always a lack of organization. With organization will … Read more
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Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior
Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research. This sets the stage for your SEO efforts. Before you … Read more
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Explode Your Keyword List Right – Part 3
For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you … Read more
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Explode Your Keyword List Right – Part 2
Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, … Read more
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Explode Your Keyword List Right – Part 1
So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way … Read more
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5 Features I Wish the Google Adwords Keyword Tool Had
The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea … Read more
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Dirty Lies and Strategic Keyword Research
Since becoming addicted to online marketing, I have found a large amount of information that is either out of date, irrelevant, incorrect, or communicated in about the worst way imaginable. It seems to be especially easy to find bad advice about strategic keyword selection and optimization. This post will look at three … Read more
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5 Steps to Killer Keyword Research
You can consider the keywords the vehicle of your campaign and the links built to the website your fuel. Much of your success and results will be driven through each the phrases targeted. When approaching keyword research it can be easy to go one of two ways—either just barely scratching the surface or going overboard and wasting time. With a process set in place you will do much better at achieving quick, quality results.
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How to Use Google Adwords Keyword Tool for SEO
While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to … Read more
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