It’s summertime and if you’re like most people, you didn’t include your blog in your spring cleaning rotation. Just as artists and musicians go through different phases and creative change-ups, bloggers need to “clean house” and evolve with the seasons as a way to improve, fine-tune and stay relevant. These blogging ideas … Read more
Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts. If you think like your … Read more
“My density has popped me to you.” How true that is. This misspoken statement by George McFly in may have had more meaning than he ever knew. But the question is how much influence does keyword density really have in the search results that are “popped” to you? I think we can … Read more
I know my title is long and ridiculous, but it does help emphasize what long tail is all about. “Long tail” keywords are a string of three or more words that make up a phrase. The concept of long tail is pretty simple: Tap into the large amounts of search traffic using longer … Read more
In college I took a basic engineering class and one of our team assignments was figuring out the most efficient way to drop an egg off a four-story balcony–without breaking, of course. The team to get the egg to the floor the fastest (without it breaking) would be the winner. As a … Read more
Ah, the beauty of search marketing! What other marketing medium lets you get your ad in front of your potential customer at the precise moment they are looking for exactly what you sell? Of course, your success with search marketing hinges on your selection of the right keywords. Good keyword selection starts … Read more