Blogging is a great way to increase traffic to a website and help you rank better in the search engines.  When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it.  I get a lot of questions like “What … Read more

When it comes to marketing your business online, many small businesses have no idea where to start. Chances are, they have heard of SEO, PPC, Social Media, etc, but it’s confusing and they just don’t have the time to learn how to do it. My post today is to show small business … Read more

Many SEOs that I know eat, sleep, and breathe SEO. With technology today, we now can manage our search engine marketing campaigns from almost anywhere. For the iPad owners out there, I have compiled a short list of my favorite apps that help me manage my sites. SERPs SERPs, by Hans Schneider, … Read more

Today is the largest online protest in history. Many notable sites are joining together to stop the internet censorship bills, SOPA and PIPA. Why Protest? On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the … Read more

What’s your small business SEO strategy? If you’re like the many small business owners, you may be wondering how you can leverage the power of social media and online marketing to get ahead. In fact, only about 27 percent of small businesses have a current SEO plan, and when you combine that … Read more

We are constantly asked what people can do to optimize their YouTube videos as well as their channel. In this post I am going to outline how to optimize and create titles. I am not going to get into content creation, how to make videos in this post, or other optimization tips. … Read more

Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, … Read more

Most of my holiday vacation was spent resting, visiting with family, and reflecting on the past year. I thought about my accomplishments, failures, and intentions. I beat myself up for not blogging enough and wondered what changed from previous years. Several reasons I didn’t blog: A change in my responsibilities forced me … Read more

Not too long ago I needed to hire a lawyer. As I looked at different attorneys in the area I turned to Google Maps to find which ones had the most reviews and most positive reviews. Although I could have done a basic search in Google I find that when looking for … Read more

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the … Read more