‘Blog’ Category


We Can Disallow Pages, Why Can’t We Disallow Links?

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the … Read more


When Bing is More Important than Google

Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts … Read more


How to Write LinkBait Content Like a Boss

Using everyday conversations to gain natural backlinks In my career as a journalist, I’ve had the opportunity to cover breaking news events from around the state of Utah. In the summer of 2010, a major oil pipeline developed a leak, forcing more than 20,000 gallons of oil into Salt Lake City’s Red … Read more


Make Change: The Joy Of Giving

As the new year begins and the economy continues its slump, we at SEO.com are grateful for the growth we experienced in 2011. Our growth is measured in various ways -revenue, client base, customer satisfaction, etc – but what really sets us apart are the awesome employees that contribute to our success. … Read more


Review: Top 3 SEO WordPress Plugins

"What's the best WordPress SEO plugin?" I'm asked that question all the time, and recently took part in a debate discussing which plugin is best. I decided to draft a features list comparing the top three most downloaded SEO plugins to get a better picture of what each plugin has to offer, … Read more


Explode Your Keyword List Right – Part 1

So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way … Read more


Why is Content Important for SEO? [Video FAQ Series]

The web is comprised of information; or content. Every web page online is a living document of information that contains a specific piece of information with an intended purpose. Search engines crawl and index pages that are unique and provide value to their visitors. For example: a publisher writes content for … Read more


What is a 404 Page? [Video FAQ Series]

A 404 page shows on a user’s screen when they reach a page that doesn’t exist on the website. This can happen when they reach a page that was deleted, clicking a broken link, or typing the wrong URL. More than likely you’ve encountered a few humerous 404 pages in … Read more


Top SEO Industry Highlights During My First Year at SEO.com

This month I reached my official one year tenure as an employee of SEO.com. During the past year, there have been many notable and industry changing events, so much that I could go on for pages and pages. I have chosen 7 that have affected me and those around me. Included is … Read more


Should You Do SEO and PPC Together? [Video FAQ Series]

SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative … Read more

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