PPC «

5 PPC Management Blunders That Will Burn Your Cash

by Todd Julien, July 19, 2010

A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.

Google AdWords Adds Ad Extensions Tab

by Greg Shuey, May 24, 2010

On Friday afternoon, the Google AdWords blog annouced an ad extensions tab as an option for PPC campaign managers to view on those campaigns running ad extensions.
For those who don’t know, ad extensions are features that can be added to your AdWords ads. Some of these include Ad Sitelinks, Product Extensions, Video Extensions, Location Extensions, and … Read more

Using Adwords is Like Dating Google

by Neil Sorenson, May 13, 2010

Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way.
Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can create an … Read more

Google Announces Mobile AdWords Management Now Available to Everyone

by Greg Shuey, May 3, 2010

Last Friday afternoon, Google announced that its AdWords for mobile is now fully available. This is big news for those individuals and agencies managing PPC accounts.
This brand new mobile interface is only available on Android, iPhone, and Palm Pre devices. For Blackberry users, I guess we will just have to wait. For some reason Google didn’t … Read more

‘Google Advertising Professionals’ Changed to ‘Google AdWords Certification’

by Greg Shuey, April 26, 2010

Google announced today that they are making some pretty big changes to the Google Advertising Professionals program.
One of the biggest is a change in name. In early 2004, Google launched “Google Advertising Professionals Program.” As of today, it will be known by the “Google AdWords Certification Program.” This change will offer more training materials, more challenging … Read more

SEO Grows Up, Now More Than Just Links and Tags

by Nathan Blair, January 27, 2010

Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some choose … Read more

Do You Use PPC for Your SEO to Get a Higher ROI on Your SEM?

by Rick Hardman, August 17, 2009

Do you remember the line full of acronyms used by Robin Williams in the movie, “Good Morning Vietnam”? Every time I see all of the acronyms in the internet marketing world, it reminds me of that line from the movie.
“Seeing as how the V.P. is such a V.I.P. shouldn’t we keep the P.C. on the Q.T. … Read more

3 Ways to Increase Sales in Google Adwords

by Brock Hadley, January 19, 2009

The competition in PPC advertising is increasing daily. With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis.
In addition to these account best practices and other account … Read more

Trouble with Google Search Partners Metrics

by Brock Hadley, December 22, 2008

Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers.

Google Search Partners Statistics
For the most part, this new information is more informative than actionable. Without … Read more

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