Posts in PPC
Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some [...]
Do You Use PPC for Your SEO to Get a Higher ROI on Your SEM?
Do you remember the line full of acronyms used by Robin Williams in the movie, “Good Morning Vietnam”? Every time I see all of the acronyms in the internet marketing world, it reminds me of that line from the movie.
“Seeing as how the V.P. is such a V.I.P. shouldn’t we keep the P.C. on the [...]
The competition in PPC advertising is increasing daily. With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis.
In addition to these account best practices and other [...]
Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers.
Google Search Partners Statistics
For the most part, this new information is more informative than actionable. [...]
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