Should You Do SEO and PPC Together? [Video FAQ Series]
by Suzanne Sanchez, December 21, 2011
Online Advertising Gets Easier With Google AdWords Express
by Robyn Storms, July 26, 2011
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently … Read more
12 More SEO Idiots (or Experts) to Avoid
by David Scoville, March 1, 2011
A few months ago, I posted 7 SEO idiots and subsequently received myriad ideas for other SEO idiots. Below you’ll find 12 more SEO idiots with dialogue and oatmeal-like depictions. Thank you to everyone who submitted ideas. For those ideas I’ve used, I’ve given the comment author a link. Poor Link Requester … Read more
7 PPC Advantages to the Yahoo/Bing Merger
by Todd Julien, October 19, 2010
It’s been a little more than a year since the Yahoo/Bing merger was announced, and a couple months ago, Yahoo began testing Bing search results. A lot of talk has been made about how this will influence organic search, but what about paid search? This deal could be an instant boom for … Read more
5 PPC Management Blunders That Will Burn Your Cash
by Todd Julien, July 19, 2010
A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.
Google AdWords Adds Ad Extensions Tab
by Greg Shuey, May 24, 2010
On Friday afternoon, the Google AdWords blog annouced an ad extensions tab as an option for PPC campaign managers to view on those campaigns running ad extensions. For those who don’t know, ad extensions are features that can be added to your AdWords ads. Some of these include Ad Sitelinks, Product Extensions, … Read more
Using Adwords is Like Dating Google
by Neil Sorenson, May 13, 2010
Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way. Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent … Read more
Google Announces Mobile AdWords Management Now Available to Everyone
by Greg Shuey, May 3, 2010
Last Friday afternoon, Google announced that its AdWords for mobile is now fully available. This is big news for those individuals and agencies managing PPC accounts. This brand new mobile interface is only available on Android, iPhone, and Palm Pre devices. For Blackberry users, I guess we will just have to wait. … Read more
‘Google Advertising Professionals’ Changed to ‘Google AdWords Certification’
by Greg Shuey, April 26, 2010
Google announced today that they are making some pretty big changes to the Google Advertising Professionals program. One of the biggest is a change in name. In early 2004, Google launched “Google Advertising Professionals Program.” As of today, it will be known by the “Google AdWords Certification Program.” This change will offer … Read more
SEO Grows Up, Now More Than Just Links and Tags
by Nathan Blair, January 27, 2010
Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to … Read more
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