When it comes to marketing your business online, many small businesses have no idea where to start. Chances are, they have heard of SEO, PPC, Social Media, etc, but it’s confusing and they just don’t have the time to learn how to do it. My post today is to show small business … Read more

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the … Read more

Blogging on a regular basis is vital in helping to develop a strong online presence. With some effort and well researched blog posts, you can take your blog from zero to hero. One of my great friends, Dan Bischoff from Lendio, wrote a great post over on the Raven Blog on how … Read more

You may or may not have seen our recent post about the nose hair waxing event at SEO.com. Yes it is just as painful as it looks on the video. And yes that is my wife doing the torture. Which leads perfectly into our subject at hand: How well groomed is your … Read more

To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know … Read more

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. … Read more

SEO might seem cute and fuzzy on the outside, but when you step into this world of bone-chilling horror, you’ll find the stuff monsters and nightmares are made of. Buckle up – it’s time for a ride on the terror express. The Invisible Text Jim had heard stories of hidden text, but … Read more

Today, there are really two purposes of website content: *To communicate with search engines *To communicate with website visitors The problem is, search engines and site visitors speak different languages. And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but … Read more

Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’ Not only have social media marketers taken up the infographic … Read more

Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site … Read more