Checklist for Changing Your URL Structure
by Dan Patterson, April 22, 2010
In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to make a full recovery.
Use … Read more
Top 4 Insights from the new Google Webmaster Tools Top Search Queries Feature
by Nelson James, April 15, 2010
For those of you who aren’t aware yet, Google just announced some new features in Google Webmaster Tools. The most incredible is the top search queries enhancement which shows clickthrough rates, percentages and impressions along with some useful and pretty charts. This additional long-awaited data will provide webmasters with some incredible insights. Here are the top 4:
List of Great Firefox Plugins for SEO
by Dan Patterson, September 9, 2009
I’m a fan of Firefox mainly for the additional functionality you get from using plugins. In fact, it’s always frustrating when I am on someone else’s computer, and I don’t have access to my own set of “tools” that I use on a daily basis. Simply put, if you aren’t using Firefox, you’re missing out on … Read more
SEO Psychology: Taming the Wild Webmaster
by Scott Cowley, April 17, 2009
Any SEO aficionado who has ever attempted to contact a webmaster as part of a link-building campaign can attest that webmasters are indeed a strange breed (and deserve an anthropological field devoted to their study). Unless you have a fair grasp of webmaster psychology, you may end up spinning your link-building wheels or worse, squandering your … Read more
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