Local Search Dream Team – Tips, Tools & Predictions

Local Search Dream Team – Tips, Tools & Predictions

In addition to the infamous Panda and Penguin updates, locally-focused business are going through a lot with constant changes to Google Places (now Google+ Local).  Not only is the platform often broken, leaving very little support to small businesses, the local search industry is quickly growing and evolving.  The majority of local businesses don’t have […]

Using Social Media To Build Links & Impact Your SEO

Using Social Media To Build Links & Impact Your SEO

A common question that we at SEO.com receive from clients and potential clients is, “How can social media help my SEO efforts, or does it even help at all?” In this post, I want to talk about just that… using social media to impact your SEO efforts and how the two can work together to […]

31 Must-Read SEO Experiments and Test Findings

31 Must-Read SEO Experiments and Test Findings

Testing And Experimenting Is (Or At Least Should Be) The Backbone Of Any SEO Strategy. Most professional SEO companies and experts routinely conduct formal and informal SEO experiments, some of which are generously posted online for education and calibration purposes. At SEO.com, we encourage our employees to build and monetize personal websites when they’re not […]

Search Engine Optimization vs. User Experience Optimization

Search Engine Optimization vs. User Experience Optimization

The discussion of whether user experience optimization should take priority, or even in place of search engine optimization, is not necessarily a new one, but it is one of the most important conversations we could be engaging in right now. My goal here is to explain that both approaches—while they have crossover and tend to […]

What is Bounce Rate? [Video FAQ]

What is bouce rate

Hi, I’m Nate Babbel, and today I will be answering the question: What Is Bounce Rate? Bounce rate is the percentage of your website visitors that leave after only viewing 1 page of your site. Some of the top reasons a visitor can “bounce” are: Your website takes too long to load. Your website design […]

What Is Going On In The SERPs?

What is going on in the SERPS

The SERPs Are Serving Up Interesting Results I was doing some research on fitness the other day and got some really shocking search engine result pages (SERPs). After doing a search on “hiit workouts,” I saw the following universal search result. At first glance, there‘s nothing too interesting about it.  So I quickly scanned down […]

XML Sitemaps And Your Website

XML Sitemaps How To Add One To Your Website

XML Sitemaps: Making It Easier For Search Engines To Crawl Your Site Have you recently updated your URL structure from underscores to hyphens? Are you constantly updating products and pages on your website? If so, it might be time to dig into XML Sitemaps, and get yours updated. Let’s take a look at this important and sometimes […]

The New Link Ecology In A Post Penguin World

The New Link Ecology In A Post Penguin World

In a post penguin world, the importance of quality links and solid on-site optimization hasn’t necessarily changed. However, the urgency of many SEOs to acquire them should have.  While there are still many types of links and tactics that work despite their shade of gray and low quality, Google’s efforts are making it more difficult to […]

Do You Speak SEO? Ten Terms You Want to Know

Do You Speak SEO - Ten Terms You Want to Know

When asked what I do, I often will respond “I work in SEO,” or “I’m an Account Executive for an SEO agency”.  Other times, I find myself having to go into a longer, more detailed explanation, explaining “it means Search Engine Optimization. We get websites ranked higher in Google…” Or if there’s a very large […]

Believe The Hype: Why Instagram Is Relevant To SEO And Branding – Part 1

Believe the Hype Why Instagram Is Relevant To SEO and Branding  Part 1

Humans Are Visual creatures. The More You Give Us To Look At The More We’re Going To Pay Attention. There’s been a lot of hype surrounding Instagram after Facebook’s acquisition and now it’s the largest mobile social network, growing on average 2 million users every month. Marketers need to pay attention to Instagram for the […]