Search Engine Optimization SEO & Internet Marketing Company
The discussion of whether user experience optimization should take priority, or even in place of search engine optimization, is not necessarily a new one, but it is one of the most important conversations we could be engaging in right now. My goal here is to explain that both approaches—while they have crossover and tend to [...]
Hi, I’m Nate Babbel, and today I will be answering the question: What Is Bounce Rate? Bounce rate is the percentage of your website visitors that leave after only viewing 1 page of your site. Some of the top reasons a visitor can “bounce” are: Your website takes too long to load. Your website design [...]
The SERPs Are Serving Up Interesting Results I was doing some research on fitness the other day and got some really shocking search engine result pages (SERPs). After doing a search on “hiit workouts,” I saw the following universal search result. At first glance, there‘s nothing too interesting about it. So I quickly scanned down [...]
XML Sitemaps: Making It Easier For Search Engines To Crawl Your Site Have you recently updated your URL structure from underscores to hyphens? Are you constantly updating products and pages on your website? If so, it might be time to dig into XML Sitemaps, and get yours updated. Let’s take a look at this important and sometimes [...]
In a post penguin world, the importance of quality links and solid on-site optimization hasn’t necessarily changed. However, the urgency of many SEOs to acquire them should have. While there are still many types of links and tactics that work despite their shade of gray and low quality, Google’s efforts are making it more difficult to [...]
When asked what I do, I often will respond “I work in SEO,” or “I’m an Account Executive for an SEO agency”. Other times, I find myself having to go into a longer, more detailed explanation, explaining “it means Search Engine Optimization. We get websites ranked higher in Google…” Or if there’s a very large [...]
Humans Are Visual creatures. The More You Give Us To Look At The More We’re Going To Pay Attention. There’s been a lot of hype surrounding Instagram after Facebook’s acquisition and now it’s the largest mobile social network, growing on average 2 million users every month. Marketers need to pay attention to Instagram for the [...]
With all this discussion about paid links and outing SEOs, I don’t jump on the outcry bandwagon. I try to anticipate Google’s next move. I want to focus on future-proofing our campaigns and these are great times to reconsider what Google is going to do next. In 2005, Matt Cutts wrote about how Google considered [...]
Every SEO campaign can be broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today. 1. Have a [...]
With the newest Google algorithm changes, penalties have been taken on many websites for unnatural and artificial linkbuilding tactics. This update hit websites that used black hat SEO practices particularly hard, but it also affected many seemingly appropriate linkbuilding strategies. Because of these changes, careful, strategic, and natural linkbuilding is more important than ever. In [...]
