Links and Outings and Guidelines. Oh My!

Links and Outings and Guidelines. Oh My!

With all this discussion about paid links and outing SEOs, I don’t jump on the outcry bandwagon. I try to anticipate Google’s next move. I want to focus on future-proofing our campaigns and these are great times to reconsider what Google is going to do next. In 2005, Matt Cutts wrote about how Google considered […]

5 Content Marketing Strategy Fundamentals

5 Content Marketing Strategy Fundamentals

Every  SEO campaign can be  broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today. 1. Have a […]

Build Natural Links Through Existing Marketing Strategies – Part II

Build Natural Links Through Existing Marketing Strategies – Part II

With the newest Google algorithm changes, penalties have been taken on many websites for unnatural and artificial linkbuilding tactics.  This update hit websites that used black hat SEO practices particularly hard, but it also affected many seemingly appropriate linkbuilding strategies. Because of these changes, careful, strategic, and natural linkbuilding is more important than ever. In […]

How to Recover from the Penguin Webspam Update: Tips from SMX Toronto

How to Recover From the Penguin Webspam Update - Tips from SMX Toronto

SMX Toronto was full of a lot of great information. I found that most sessions had at least one presentation that rivaled SMX Advanced conferences I’ve attended in the past, both in speaker quality and in content. In all sessions, every speaker hit it out of the park. My favorite session was the day after […]

Google Pushes Webspam Algorithm Update

Last month at SXSW our good friend Matt Cutts announced that the web spam team was working on an over optimization algorithm update that would target and penalize sites that are “over-optimized” or “overly SEO’ed.” Yesterday afternoon, Matt announced on the Webmaster Central Blog that they are officially rolling the update out “in the next […]

Auditing Your Link Building Portfolio BEFORE Google’s Over-Optimization Penalty Hits

Auditing Your Link Building Portfolio BEFORE Google’s Over-Optimization Penalty Hits

If you’re wondering why this title sounds familiar, it’s because this blog post is meant to supplement Rand Fishkin’s recent Whiteboard Friday about 6 basic changes every SEO should make before Google’s new algorithm is rolled out. As always, Google is very vague about what changes they’re going to make which leaves us with many […]

Tutorial: How to Get Google Webmaster Tools Data on Windows With Python

Tutorial: How to Get Google Webmaster Tools Data on Windows With Python

The Search Query report in Google Webmaster tools is more important than ever, with the ominous (not provided) mask hiding 25%-40% of referring keyword traffic in Google Analytics. Google recently made WMT data available through an open source Python Library, making it easy to transfer that data straight into Google Docs or to your desktop, […]

5 Lessons Learned from Shark Tank’s Daymond John at Google+ Hangout Event

5 Lessons Learned from Shark Tank's Daymond John at Google+ Hangout Event

SEO.com was recently invited to take part in a unique event featuring Daymond John from the popular show ‘Shark Tank’ and hundreds of high school students from around the country. Mr. McCauley, an amazing business teacher from Davis High School in Kaysville, Utah, started tweeting Daymond over a year ago to ask the business celebrity […]

Duplicate Content – How Many Homepages Do You Have?

Many site owners don’t quite understand when we tell them we found at least 6 versions of their homepage.  And to be fair, it’s kind of unfortunate that search engines aren’t smart enough to consolidate obvious examples of duplicated homepages. Here are the most common occurrences of duplicate homepages: Example.com Example.com/index.php (or .html) Example.com/default.aspx Example.com/home.php […]