Search Engine Optimization SEO & Internet Marketing Company
I have worked in the SEO industry for 9 years now and I have seen many changes come in the industry in that time. What was best practice when I started is now laughable and will do nothing to get you good rankings. The algorithm that Google uses to rank pages in search results changes [...]
If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as a useful reminder of the important role that fresh and unique content plays in establishing a strong online presence. The difficulty that many would-be content creators run into is [...]
Since I work for a Search Engine Marketing Company, people are always asking me what it takes to get a website ranking on Google. A successful SEO campaign is not made up of one or two things. I like to look at it like a chemistry project where different elements are added together at certain [...]
In the world of search engine optimization, competitive intelligence is an indelible source of campaign sustenance. Knowing where competitors are ranking for key terms, and more importantly, why they might have better rankings than your site, is information you simply cannot go without. I am going to walk through a few different ideas that will help [...]
Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the client accordingly. It [...]
In a previous post, my coworker Lauren outlined what Pinterest is, how to use it, and why it’s important. As part 2 in a 3 part series, I want to outline how Pinterest is now becoming an important element to any SEM strategy. Content Marketing Content marketing is not just about words, it’s about anything [...]
As an account management professional over the last seven years, I have come to appreciate the power of a good analogy. Two years ago I decided to make the move from managing accounts in the world of finance to managing accounts in search engine marketing. As I began communicating with my SEO clients, many analogies [...]
[jwplayer mediaid="21824"] It can be difficult to track the exact position of keywords in Google since a number of things can affect the outcome. Personalized search, local results, and different data centers can all dramatically influence the rankings you see. Google’s algorithm changes more than 200 times a year, so rankings also fluctuate from week [...]
“The way to get started is to quit talking and begin doing.” – Walt Disney I began working with SEO.com just before Christmas so I’m pretty new to the SEO game. I’ve basically learned that the only way to start grasping SEO is to jump right in to it. So I have put together a [...]
