Duplicate Content – How Many Homepages Do You Have?

Many site owners don’t quite understand when we tell them we found at least 6 versions of their homepage.  And to be fair, it’s kind of unfortunate that search engines aren’t smart enough to consolidate obvious examples of duplicated homepages. Here are the most common occurrences of duplicate homepages: Example.com Example.com/index.php (or .html) Example.com/default.aspx Example.com/home.php […]

Write for People AND for Robots: How to Craft Content that Works for Your Customers and for Google

If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as a useful reminder of the important role that fresh and unique content plays in establishing a strong online presence. The difficulty that many would-be content creators run into is […]

4 Competitive Reports Your SEO Will Die Without

In the world of search engine optimization, competitive intelligence is an indelible source of campaign sustenance. Knowing where competitors are ranking for key terms, and more importantly, why they might have better rankings than your site, is information you simply cannot go without. I am going to walk through a few different ideas that will help […]

So You Want to Rank In Google?

Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the client accordingly. It […]

An SEO Campaign Is Like a Marathon

As an account management professional over the last seven years, I have come to appreciate the power of a good analogy. Two years ago I decided to make the move from managing accounts in the world of finance to managing accounts in search engine marketing. As I began communicating with my SEO clients, many analogies […]

How Can I Track my SEO Rankings? [Video FAQ Series]

[jwplayer mediaid="21824"] It can be difficult to track the exact position of keywords in Google since a number of things can affect the outcome. Personalized search, local results, and different data centers can all dramatically influence the rankings you see. Google’s algorithm changes more than 200 times a year, so rankings also fluctuate from week […]