Create a Killer SEO Team

Every company would like to have the perfect online marketing team. A team comprised of visionary, dedicated, motivated and driven employees. The challenges come when trying to balance and mold the right qualities, skills and personalities into a team that is able to consistently move the needle in the right direction while also creating a […]

SEO for YouTube Tips – Writing Titles

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We are constantly asked what people can do to optimize their YouTube videos as well as their channel. In this post I am going to outline how to optimize and create titles. I am not going to get into content creation, how to make videos in this post, or other optimization tips. I will be […]

When Bing is More Important than Google

Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts on increasing their […]

Why is Content Important for SEO? [Video FAQ Series]

[jwplayer mediaid="22044"] The web is comprised of information; or content. Every web page online is a living document of information that contains a specific piece of information with an intended purpose. Search engines crawl and index pages that are unique and provide value to their visitors. For example: a publisher writes content for a user (or […]

2 New Google Analytics Reports for SEO

Multi-Channel Funnels in Google Analytics

I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely. The GA team has been busy rolling out fancy new reports and features all summer, and two of them in […]

4 SEO Personalities Essential to a Team

Everyone who has worked in a team environment has experienced the group of people that seems to jive so well and simply get things done. While there are certain skills that must be had in any team no matter the industry—like project management for instance—in SEO there are four who can take a team further […]

This Week in “Commonly Asked Search Marketing Questions”

SEO.com video series

Hey SEO.com followers! There are two basic forms of SEO. The first is commonly referred to as on page optimization. This will take into account the navigation, content use and placement, design and layout, URL structure, and meta data of the website. All of these elements and more influence how search engines interact with a […]

This Week in "Commonly Asked Search Marketing Questions"

SEO.com-video

Hey SEO.com followers. This week we are launching the “Commonly Asked Search Marketing Questions” web series, featuring answers to some questions about basic SEO fundamentals. There are certain concepts of search engine optimization that will likely always remain a ranking factor. Whether you are a new or seasoned SEO professional, it may be nice to […]

Google Places Page Update Means You Need Google Native Reviews

Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are gone (well, suppressed […]