Google Places Page Update Means You Need Google Native Reviews

Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are gone (well, suppressed […]

The 3 Key Elements Of A Successful SEO Campaign

Video thumbnail for youtube video The 3 Key Elements Of A Successful SEO Campaign - SEO.com

SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A Well Targeted Keyword […]

5 Reasons why Hiring an SEO Firm is better than an In-House Team

So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out your own in-house […]

WordQuakes and Collaboration to Get The Most of SEO

The impact of content online is huge. As digital marketers, we are constantly looking for ways to capitalize on opportunities and ride the viral train. I just finished reading an interesting article: The blogosphere as an excitable social medium: Richter’s and Omori’s Law in media coverage, It takes us through the effect blog content instigates […]

Is Content Really King?

There are a number ways to get your website more visibility: higher search engine rankings, interesting content, pay per click, affiliate marketing and social media. These are all great ways of increasing traffic and most large organizations touch on every mentioned online marketing method. The method I’ve been thinking of lately is having fantastic content; […]

How to Use Google Adwords Keyword Tool for SEO

While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to the keyword tool […]

33 Ways to Measure Your Online Competition

Brand new websites with huge ambitions often go after the big fish keyword when, in reality, they are sitting in a rusty, row boat with a wooden stick for a fishing pole. Sure it’s possible to reach your goal with your elementary resources, nonexistent tools and skewed understanding of how to catch that big fish, […]

Your Website and the Butt-Brush Effect

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance […]

How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable

Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to […]