The impact of content online is huge. As digital marketers, we are constantly looking for ways to capitalize on opportunities and ride the viral train. I just finished reading an interesting article: The blogosphere as an excitable social medium: Richter’s and Omori’s Law in media coverage, It takes us through the effect blog content instigates [...]
5 Features I Wish the Google Adwords Keyword Tool Had
April 19, 2011 by Leave a Comment
The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea of the search [...]
How to Use Google Adwords Keyword Tool for SEO
March 2, 2011 by 56 Comments
While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to the keyword tool [...]
33 Ways to Measure Your Online Competition
February 15, 2011 by 15 Comments
Brand new websites with huge ambitions often go after the big fish keyword when, in reality, they are sitting in a rusty, row boat with a wooden stick for a fishing pole. Sure it’s possible to reach your goal with your elementary resources, nonexistent tools and skewed understanding of how to catch that big fish, [...]
Your Website and the Butt-Brush Effect
January 19, 2011 by Leave a Comment
Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance [...]
How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable
January 13, 2011 by Leave a Comment
Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to [...]
An Over-Optimizing Nightmare: Staying Off Google’s Naughty List
December 22, 2010 by Leave a Comment
Disclaimer: The below post illustrates a personal experience. The views and opinions expressed in this post do not necessarily reflect those of SEO.com or the work performed with their clients. For the most part, link building is pretty straight forward and simple. You can publish your articles, request some directory listings, bookmark links, guest blog [...]
The Best Keyword Research Method Ever Invented For Blogs
December 21, 2010 by Leave a Comment
Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?” Welcome to the club. Poor Keyword Research = Poor Optimization = Poor Results Credibility is a [...]
Identifying and Combating Duplicate Content Issues
December 1, 2010 by Leave a Comment
A recent post by Paddy Moogan from Distilled about when to use a 301 redirect and when to use a Rel =Canonical got me thinking about all the possible ways we can fight duplicate content issues. First, for those who are new into search marketing; a duplicate content penalty is a consequence that the Search [...]
