Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the client accordingly. It [...]
Why is Content Important for SEO? [Video FAQ Series]
December 27, 2011 by 3 Comments
[jwplayer mediaid="22044"] The web is comprised of information; or content. Every web page online is a living document of information that contains a specific piece of information with an intended purpose. Search engines crawl and index pages that are unique and provide value to their visitors. For example: a publisher writes content for a user (or [...]
This Week in “Commonly Asked Search Marketing Questions”
July 29, 2011 by 6 Comments
Hey SEO.com followers! There are two basic forms of SEO. The first is commonly referred to as on page optimization. This will take into account the navigation, content use and placement, design and layout, URL structure, and meta data of the website. All of these elements and more influence how search engines interact with a [...]
This Week in "Commonly Asked Search Marketing Questions"
July 22, 2011 by 4 Comments
Hey SEO.com followers. This week we are launching the “Commonly Asked Search Marketing Questions” web series, featuring answers to some questions about basic SEO fundamentals. There are certain concepts of search engine optimization that will likely always remain a ranking factor. Whether you are a new or seasoned SEO professional, it may be nice to [...]
The 3 Key Elements Of A Successful SEO Campaign
May 16, 2011 by 35 Comments
SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A Well Targeted Keyword [...]
How to Use Google Adwords Keyword Tool for SEO
March 2, 2011 by 58 Comments
While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to the keyword tool [...]
How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable
January 13, 2011 by 8 Comments
Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to [...]
