Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the client accordingly. It [...]
How To Leverage Pinterest In Your SEM Strategy – Part 2
February 17, 2012 by 5 Comments
In a previous post, my coworker Lauren outlined what Pinterest is, how to use it, and why it’s important. As part 2 in a 3 part series, I want to outline how Pinterest is now becoming an important element to any SEM strategy. Content Marketing Content marketing is not just about words, it’s about anything [...]
An SEO Campaign Is Like a Marathon
February 15, 2012 by 10 Comments
As an account management professional over the last seven years, I have come to appreciate the power of a good analogy. Two years ago I decided to make the move from managing accounts in the world of finance to managing accounts in search engine marketing. As I began communicating with my SEO clients, many analogies [...]
How Can I Track my SEO Rankings? [Video FAQ Series]
February 10, 2012 by 6 Comments
[jwplayer mediaid="21824"] It can be difficult to track the exact position of keywords in Google since a number of things can affect the outcome. Personalized search, local results, and different data centers can all dramatically influence the rankings you see. Google’s algorithm changes more than 200 times a year, so rankings also fluctuate from week [...]
9 Quality Blogs to Help Learn SEO
February 8, 2012 by 5 Comments
“The way to get started is to quit talking and begin doing.” – Walt Disney I began working with SEO.com just before Christmas so I’m pretty new to the SEO game. I’ve basically learned that the only way to start grasping SEO is to jump right in to it. So I have put together a [...]
Create a Killer SEO Team
February 1, 2012 by 9 Comments
Every company would like to have the perfect online marketing team. A team comprised of visionary, dedicated, motivated and driven employees. The challenges come when trying to balance and mold the right qualities, skills and personalities into a team that is able to consistently move the needle in the right direction while also creating a [...]
How To Get More High Quality, Natural Links
January 31, 2012 by 17 Comments
Recently a number of our clients have voiced a similar concern. With all the talk of the changing face of SEO, how do we adapt? How do we get those high quality, natural links that will determine if we thrive or die in a future where quality matters more than ever? It’s a challenge not [...]
SEO for YouTube Tips – Writing Titles
January 12, 2012 by 5 Comments
We are constantly asked what people can do to optimize their YouTube videos as well as their channel. In this post I am going to outline how to optimize and create titles. I am not going to get into content creation, how to make videos in this post, or other optimization tips. I will be [...]
When Bing is More Important than Google
January 5, 2012 by 23 Comments
Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts on increasing their [...]
