So You Want to Rank In Google?

Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl, index and rank websites to be able to educate the client accordingly. It […]

An SEO Campaign Is Like a Marathon

As an account management professional over the last seven years, I have come to appreciate the power of a good analogy. Two years ago I decided to make the move from managing accounts in the world of finance to managing accounts in search engine marketing. As I began communicating with my SEO clients, many analogies […]

How Can I Track my SEO Rankings? [Video FAQ Series]

[jwplayer mediaid="21824"] It can be difficult to track the exact position of keywords in Google since a number of things can affect the outcome. Personalized search, local results, and different data centers can all dramatically influence the rankings you see. Google’s algorithm changes more than 200 times a year, so rankings also fluctuate from week […]

9 Quality Blogs to Help Learn SEO

“The way to get started is to quit talking and begin doing.” – Walt Disney I began working with SEO.com just before Christmas so I’m pretty new to the SEO game. I’ve basically learned that the only way to start grasping SEO is to jump right in to it. So I have put together a […]

Create a Killer SEO Team

Every company would like to have the perfect online marketing team. A team comprised of visionary, dedicated, motivated and driven employees. The challenges come when trying to balance and mold the right qualities, skills and personalities into a team that is able to consistently move the needle in the right direction while also creating a […]

SEO for YouTube Tips – Writing Titles

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We are constantly asked what people can do to optimize their YouTube videos as well as their channel. In this post I am going to outline how to optimize and create titles. I am not going to get into content creation, how to make videos in this post, or other optimization tips. I will be […]