PROVO, Utah (June 23, 2009) – SEO.com continues to buck the layoff-trend seen around the country by adding more top talent to its team. In June, the Utah SEO company hired five positions: four SEO specialists and a director of business development.

“I’m excited about the continued growth of our company. We hired a bunch of great people who are already contributing the success of our company,” said David Bascom, president and CEO.

The growth of the company, Bascom said, is also a reflection of industry strength. Especially in this economy, businesses are looking for ways to grow and keep expenses down. As a result, SEO and Internet marketing services are in demand.

“Search engine marketing works. It targets customers in a direct and effective way. For less than the cost of traditional marketing, SEO allows companies to reach potential customers at the precise moment when they are ready to buy,” Bascom said. “It’s measurable and yields a high return on investment.”

SEO.com’s growing clientele includes both large corporations and small businesses. The company’s success is bringing it more attention nationwide, including a top 10 national ranking by PromotionWorld. SEO.com manages more than 100 clients that range from small companies to large corporations like Dell Computers, Mrs. Fields and Alphagraphics.

“The new hires will enable us to maintain the quality of service we give to each of our clients, while at the same time, help us continue to add more, quality companies as clients,” Bascom said.

As a result of the growth of SEO.com, the company plans move to a larger office in Bluffdale, Utah this summer.

SEO.com June New Hires:

Jared Winger, director of business development.
For the past five years, Winger owned a successful marketing and promotion company where he specialized in designing and incorporating referrals, sales, and loyalty programs to increase sales. From groups of 500 to the individual business owner, he has trained thousands in sales and promotion strategies and tools. He has first-hand experience with SEO from the business owner’s perspective, and is excited to help companies see how SEO can help their businesses succeed. He will focus on building business relationships and will be heading up a new partner referral program at SEO.com.

Rick Hardman, SEO Specialist
Before coming to SEO.com, Hardman was an SEO specialist for Orangesoda.com. He became an Internet marketing specialist in 2003 with Bright Builders. There, he also worked as an Internet business coach and shared his Internet marketing expertise with more than 2,000 clients. He lives with his wife and four kids in Pleasant Grove, Utah.

Suzanne Smoot, SEO Specialist
Smoot is currently studying advertising at BYU, and plans on graduating in 2010. After being introduced to search engine optimization in one of her early classes, she knew that SEO would become paramount for any business to succeed. She brings a combination of advertising expertise with knowledge of SEO.

Nathan Blair, SEO Specialist
Blair has turned his hobby of blogging, social networking and optimizing Web sites into a career as an SEO specialist with SEO.com. He has a degree in history at the University of Utah, and spent a few years working in real estate and software marketing. Blair is currently earning an MBA at Westminster College.

Andrew Chesnut, SEO Specialist
Chesnut has been in the Internet marketing industry for the past year working for IoVentures, Inc. and other freelance search engine optimization projects. He is pursuing a degree in Information Systems at BYU. Before working in SEO, Chesnut was an RPO recruiter working contracts with Wal-Mart, McGraw Hill and Palm.

About SEO.com
SEO.com is an Internet marketing firm that specializes in organic search engine optimization and pay-per-click advertising (PPC) management. SEO.com has helped numerous clients climb to the top of Google for their targeted keywords. Clients range from small, startup businesses to Fortune 100 companies. For more information about SEO.com, visit http://www.seo.com.

OREM, Utah (June 4, 2009) – There may be nothing more valuable for startup companies than ranking high on Internet search engines. To help local startups find online success, SEO.com, a Utah search engine marketing company, is offering $3,500 worth of services to the winner of Utah Live-Pitch on June 9 in Orem, Utah.

“It’s the largest donation we’ve received. We are extremely happy to have SEO.com as a sponsor to the event,” said Brock Blake, CEO of Funding Universe. “Internet marketing is a vital element in any company’s success these days, and SEO.com’s services will give a new Utah company a great head start.”

The Live-Pitch event – presented by Silicon Slopes, Omniture, Utah Valley Entrepreneurial Forum and Funding Universe – will feature several companies pitching their business ideas to a live audience and a panel of investors at Omniture Headquarters. Experts will provide feedback and judges and the audience will choose winners. The winners will receive services from event sponsors and an invitation to pitch to the Utah Angels, an organization that makes private investments in promising companies.

Millions of people now shop online. SEO.com’s offered services will help the winning company reach those customers by targeting key search terms, building links to the site and applying other techniques to get better placement on search engines.

“Obviously, starting a business requires a lot of capital.” said Mark Adams, the community development liaison for Omniture. “To not only get free services, but to get free services that can boost your exposure and online presence is invaluable.”

SEO.com has strong roots in Utah. It’s CEO, David Bascom, understands the value of promoting local businesses and helping new Utah companies succeed.

“I am pleased to sponsor this event because I love helping other entrepreneurs succeed. It’s an opportunity to give back to the business community and help a startup make a name for itself,” Bascom said.

About SEO.com
SEO.com is an Internet marketing firm that specializes in organic search engine optimization and pay-per-click advertising (PPC) management. SEO.com has helped numerous clients climb to the top of Google for their targeted keywords. Clients range from small, startup businesses to Fortune 100 companies. For more information about SEO.com, visit http://www.seo.com.

PROVO, Utah (June 3, 2009) — SEO.com, a Utah Internet marketing company, was named for the first time among the top 10 Search Engine Optimization companies by PromotionWorld’s “Top 10 Promotion Awards.”

“We are honored to receive this recognition. We have worked very hard to obtain excellent results for our clients, and it is great to see our firm listed among the industry’s best,” said David Bascom, CEO of SEO.com.

With increasing demands for search engine marketing services, PromotionWorld uses these awards to help companies find the best Internet marketing service providers. On its Web site, PromotionWorld said its aim is to “list the best companies in the industry,” based on “offered services, package diversity, value, customer service, feedback and Web site popularity.”

“Our firm’s rapid growth has led us to hire some of the strongest SEO talent in the industry. This has enabled us to better serve our customers,” said Nelson James, vice president of SEO.com.

The search engine optimization companies in the top 10 include SEO.com, Bruce Clay Inc., Customer Magnetism, ServerSide Design, NeboWeb, SEO Inc., Vizion Interactive, Medium Blue, SEO Image, and Intrapromote LLC.

“We look forward to further growth. As we continue to grow, our goal is to provide a high level of services, so we can be ranked among the Top 10 every month,” Bascom said.

About SEO.com

SEO.com is an Internet marketing firm that specializes in organic search engine optimization and pay-per-click advertising (PPC) management. SEO.com has helped numerous clients climb to the top of Google for their targeted keywords. Clients range from small, startup businesses to Fortune 100 companies. For more information about SEO.com, visit http://www.seo.com.

PROVO, Utah (May 26, 2009) – Business is booming for SEO.com. After announcing three hires in March, the Utah SEO company followed that up with eight more employees in April and May.

“I am thrilled about our growth over the past several months,” said David Bascom, president and CEO. “Our business is based on the expertise of our people, and we’ve been fortunate to hire some very talented people with a lot of great SEO experience. I look forward to continued success with the great team we are building.”

The recent additions include: director of SEO, search engine optimization specialists, account managers, coders and copywriters. The Internet marketing company has grown more than 300 percent in the last year.

“We keep adding new clients each month,” said Nelson James, vice president of SEO.com. “It has given us the resources we need to keep hiring great, new talent that’s required to help our growing clientele find the success they are after.”

This growth rate is especially satisfying for Bascom and James, who hired their first employee in August, 2005 to help with just a handful of clients. Now they employ nearly 40 people to manage about 100 clients, including big names like Dell, Mrs. Fields and AlphaGraphics.

“I believe we’ve hired the right people to take our company to the next level,” Bascom said. “I expect them to jump right in to help establish SEO.com as a leader in our industry.”

Bascom said SEO services are very attractive to business owners, especially in this economy where every penny counts. Search engine marketing, he says, allows these companies to reach countless potential customers and is often more cost effective than traditional marketing.

“People continue to seek out our services as they look for ways to grow their business while controlling their expenses,” Bascom said. “Search marketing is measurable and yields a very high return on investment.”
SEO.com plans to continue hiring new employees throughout 2009, and will be moving to a larger office space this summer to accommodate its growth.

About SEO.com

SEO.com is an Internet marketing firm that specializes in organic search engine optimization and pay-per-click advertising (PPC) management. SEO.com has helped numerous clients climb to the top of Google for their targeted keywords. Clients range from small, startup businesses to Fortune 100 companies. For more information about SEO.com, visit www.seo.com.

New employees since April 6:

Ash Buckles: Hired as Director of SEO on May 18. He has worked in online marketing and Web development for 12 years with experience in SEO, PPC, blog marketing, social media and cold fusion development. Buckles recently left Axis41, where he led online marketing strategies for large, publicly traded company Web sites and small businesses. He also has experience with database design and development. Buckles regularly speaks at industry events on topics relating to SEO and blogging.

Dan Patterson: Hired as an SEO Account Manager on May 18. He worked as a regional account coordinator for Enhance.com, a template designer and marketing coach for Perforum/GMA, and as an Internet marketing coach for Prosper, Inc. He has a bachelor’s in information systems from Utah Valley University.

Andy Eliason: Hired as a copywriter on April 6. For the last three years he has worked in the SEO industry, first as a content writer at 10X Marketing and then the Manager of Writing Services at Main10, Inc. Eliason has also been published in literary magazines. He has a degree in philosophy from Utah State University.

Dan Bischoff: Hired as a copywriter on April 6. Previously, he was the content manager for VacationRoost.com. Bischoff also worked as a print reporter for the Associated Press, The Park Record and the Salem Statesman Journal. He has a bachelor’s in mass communications and public relations from the University of Utah.

Darren Bradley: Hired as an SEO specialist on April 13. In the last four years he worked as an Internet consultant for another Internet company. Bradley also served in the Royal Navy as a supervisor for nearly five years. He was on the first ship into Iraq in the 2003 Operation Iraqi Freedom.

David Reid Malmborg II: Hired on April 13 as an SEO specialist. Previously he was a sales and marketing executive for Riser Media, and a business account rep for CompUSA. Malmborg has a bachelor’s in speech communication, with a business minor, and a post baccalaureate certificate in integrated marketing communication from the University of Utah.

Jonathan Cuevas: Hired as an SEO specialist on April 13. For six years, he worked in the Web hosting industry – primarily with Unix/Linux servers and systems. He has developed internal Web application tools for Verio, and has also worked as a Technical Support Supervisor. He is a continuing computer science student at Utah Valley University, and plans to graduate in 2011.

Starr Gelbhaar: Hired as an SEO specialist on May 4. Since 2006, she has been heavily involved in Internet marketing and search engine optimization. Gelbhaar received a Microsoft Certified Systems Engineer certification in 1998 and has since worked in Web development, graphic design, network and Internet security, and as a project manager for a software development firm.

Provo, UT – In response to client and industry requests, SEO.com is excited to announce an interactive workshop “Spring to the Top,” discussing the best search engine marketing techniques.

The workshop will be held in the Mountainview Conference Room at the Novell Campus, in Provo, Utah, on April 29, 2009, from 8:00-11:00 a.m. Attendees that register by April 17th will receive a free website analysis upon registration. For more information, including registration, please visit http://www.seo.com/registration.

The workshop will feature instruction from Search Engine Optimization pioneer and CEO of SEO.com, Dave Bascom along with his team of SEO Specialists. SEO experts will show attendees how to recognize barriers to the indexing activities of search engines, and increase website relevance specific to targeted keywords.

This is a rare opportunity as in addition to the expert panel, the workshop will also include one-on-one site analysis with account managers from SEO.com. Attendees will be able to spend time discussing specific suggestions and tactics for their site to help them spring to the top of the search engines.

Nelson James, Vice-President of SEO.com stated, “This workshop will provide attendees with the tools they need to begin the optimization process, as well as expand their search marketing efforts. Our team of professionals achieves outstanding results for our clients, and is excited to share their expertise. We encourage attendees to register early, as we expect the workshop to sell out.”

About SEO.com

SEO.com is an internet marketing firm that specializes in organic search engine optimization and pay-per-click (PPC) management. SEO.com has helped numerous clients climb to the top of Google for their targeted keywords. Clients range from small startup businesses to Fortune 100 companies. For more information about SEO.com, please visit http://www.SEO.com.

Provo, UT (Vocus) March 26, 2009 — For the eighth month in a row, SEO.com has ranked in the top 20 organic optimization firms by industry ranking firm TopSEOs. Rankings are evaluated based on quality of SEO services, overall efficiency, overall performance, customer service and pricing. In addition to evaluating the technical aspects of the company, TopSEOs also contacts clientele and uses customer satisfaction as an important metric of the rankings.

“We’re excited to consistently be recognized in the rankings for our SEO services. We continue to achieve great results for all of our clients, and are committed to superior service” said Dave Bascom, CEO of SEO.com. http://www.seo.com [SEO.com] is recognized world-wide as an industry leader in organic search optimization services.

“The whole industry looks to us to identify reliable and accurate benchmarks and SEO.com has proven by its performance that they deserve to be on this coveted list,” said TopSEOs partner Jeev Trika.

One of things that SEO.com attributes to their great success is their company structure. “The unique way in which our company is structured gives each client the attention and expertise they desire, regardless of size or industry. Each client is the beneficiary of an expert SEO team collaborating in brainstorm sessions, in-depth competitive analysis, keyword research, link building and site optimization,” says Bascom.

This approach not only resulted in SEO.com ranking in top 20 organic SEO companies, but also earned the company a nomination for the best Search Engine Marketing Company of 2008 in PromotionWorld.

SEO.com has proven to its clients to be a true “recession proof marketing” tool. During the worst part of the recession in November, SEO.com had its highest number of new clients and has continued to sustain a high client retention rate. The main focus of the SEO.com continues to be helping their clients achieve their goals.

About SEO.com

SEO.com is an internet marketing firm that specializing in organic search engine optimization and pay-per-click advertising (PPC) management. SEO.com has helped numerous clients climb to the top of Google for their targeted keywords. Clients range from small, startup businesses to Fortune 100 companies. For more information about SEO.com, please visit www.SEO.com.

Provo, UT — Despite the current trends of downsizing and lay-offs, SEO.com has continued to add to its workforce. With the new additions, SEO.com has grown over 300 percent in the last year, strategically expanding its Internet marketing firm. These new additions bring experience from Internet marketing, market research, and affiliate marketing, to continue developing the expertise within the company.

“We’re excited to welcome Tamra, Scott and Greg to our SEO team. We have extremely high standards and only bring in those who will help us achieve great results for our clients. Even in our hiring, the goals of our clients come first” said Dave Bascom, CEO. Tamra Hamblin joins SEO.com as an account supervisor, and Scott Cowley and Greg Shuey as SEO Specialists.

Tamra Hamblin joins SEO.com after recently completing her Masters of Business Administration. “I am excited to join SEO.com and have been impressed with the firm’s dedication to its clients,” said Hamblin. With over nine years of Internet marketing experience, Hamblin will be functioning as an Account Supervisor for the firm. Her Internet marketing experience includes working in the roles of Director of e-Business, Marketing Manager, and President and Founder of her own web marketing company, Web Marketing Optimizers.

Scott Cowley brings extensive experience in market research to SEO.com. Some of his past projects include industry research and strategic consulting projects for the Salt Lake Hilton Hotel, KLAS Enterprises, Powder Mountain Ski Resort, and the BYU Annual Fund. He will be engaged as an SEO Specialist.

Prior to accepting a position with SEO.com, Greg Shuey was employed as an SEO Specialist at ioVentures and Director of Affiliate Marketing for Western Wats, where he recruited and developed strategic relationships with affiliates and generating leads. Greg brings his expertise to the SEO team as an experienced optimization specialist.

As SEO.com expands its SEO teams, new specialists undergo extensive training by SEO.com to supplement their existing knowledge and experience.

About SEO.com

SEO.com is an Internet marketing firm that specializing in organic search engine optimization and pay-per-click advertising (PPC) management. SEO.com has helped numerous clients climb to the top of Google for their targeted keywords. Clients range from small, startup businesses to Fortune 100 companies. For more information about SEO.com, please visit www.SEO.com.

- Starting out with a good URL structure is obviously important to both the search engines and users. There were a couple of things Matt mentioned that were intruiging. (1) Make sure your structure is very clean. (2) Matt mentioned DMOZ as a great example of good site architecture

- Make your titles relevant to the content on the page and make them compelling.

- Obviously important. If you don’t have keywords in your content, why should you show up? Also, it’s always good to have your keyword in the URL of the page.

- You can spend all day in your log files and analytics finding great ways to optimize, but today Matt mentioned finding the keywords you are currently on page 2 for and get them to page 1

- A great idea. Google loves fresh content. Matt said that fresh content isn’t part of the algorithm, but it almost always gets you more links than if your site is stale.

There is nothing new here, but it’s always nice to know that you have the same priorities for your site optimization as Matt Cutts does.

Listen here (mp3): SEO.com KSL Speaking on Business

Transcript:

February 2, 2009

This is Fred Ball for Zions Bank, speaking on business.

The Internet has become the marketplace of choice for many business owners. According to statistics from eMarketer.com, a company that provides research and analysis on digital marketing and media, in 2008, $10.7 billion was spent on U.S. Search Advertising, which is advertising done via search engines. That number is expected to grow to $12.3 billion in 2009.

This is why, as a business owner, it pays to invest your online advertising dollars well so potential clients can find your company’s Web site more easily. This is what Dave Bascom does through his company, seo.com, which stands for search engine optimization.

Seo.com is a search marketing consultant. The company helps clients make the necessary changes to their Web sites so they appear closer to the top of a Google or Yahoo search, which makes clients more visible to their intended audiences. Seo.com also has software to track traffic that comes from links on search engines and other Web sites.

Dave was first introduced to Internet search marketing in 1998 while finishing his marketing communications degree at BYU, and he has been doing it ever since. In the year and a half since he launched seo.com, Dave has worked with hundreds of companies. His clientele has included everything from real estate to software and retail companies to a scrapbooking supplier.

Dave says seo.com has grown more quickly than he anticipated and some of the biggest changes have come about because of its rapid growth. He has been striving to create business systems and processes to increase consistency. Employee training and development is a top priority at seo.com so the company can provide the highest level of service.

For Zions Bank, I’m Fred Ball. I’m speaking on business.

Prior to joining SEO.com, Jacobsen was VP of Sales at Mediaport Entertainment. He has held several sales leadership roles over his 25-year sales career, including VP of Sales at Logistic Systems, Asphalt Zipper, and Winder Farms. Jacobsen has led the development of successful sales infrastructures resulting in tremendous growth at the companies he has worked for. A self-described “sales geek,” Jacobsen thrives on constantly honing his sales process to improve the results of his sales teams.

“I am thrilled that Arne decided to join our team. Our company needed a proven sales leader that can help us hit our goals,” said Dave Bascom, President and CEO of SEO.com, “Arne is a great fit for the job.”

Jacobsen is also excited for the challenge presented by the sales leadership position at a growing company in a very competitive field. “SEO.com has people who have been in the search engine marketing business in since 1998 and possesses the rich technical talent and experience to profoundly impact our clients,” said Jacobsen, “More companies and marketing managers are beginning to realize that search engine optimization dollars directly contribute to results and an ROI can be completely tracked.”

About SEO.com
SEO.com (http://www.seo.com) specializes in search engine marketing, which includes keyword research, competitive research, natural search optimization, pay-per-click (PPC) management, link building, shopping search, paid inclusion, content development, optimized press releases, and local search. SEO.com is a member of the WashingtonVC portfolio of companies (http://www.washingtonvc.com).