Many leaving traditional jobs to pursue careers in Internet marketing

Becoming an SEO

SALT LAKE CITY — Internet marketing firms are seeing professionals leave their jobs to begin careers in search engine optimization. The search marketing industry has been growing steadily for years. “I know several marketers who have moved across the country for opportunities in search marketing,” SEO.com President Ash Buckles said. While those skilled in Web development are […]

Google+ Now A Part Of Social Search Results

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Google launched Social Search in 2009 and since then we have seen results from Twitter, Flickr, Quora and other social media sites appear along with Google’s standard search results. In the latest improvement to Social Search, Google is now including Google+ posts. Social Search features links shared by your friends on the web based on […]

Google’s Panda Branching Out To Include Additional Languages

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It started with a release in the U.S. in February, followed by an international release to English language users in April. Today Google announced that the “Panda” update is launching internationally in all languages, with the exception of Chinese, Japanese, and Korean, where they are still testing improvements. When Panda launched it affected almost 12% […]

The Link — SEO.com's August Newsletter

Businesses Must Finely Tune Twitter Campaigns Twitter serves up fantastic ways for businesses to provide customer service, promote sales and manage their reputations online. But when composed correctly your tweets might even improve your company’s rankings in the search engines. “If you are tweeting regularly and you’ve got a good reputation, then sometimes if there […]

Online Advertising Gets Easier With Google AdWords Express

Google Adwords Express

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to […]

Google Places Page Update Means You Need Google Native Reviews

Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are gone (well, suppressed […]

Update Your Google Product Search Feed by September

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Notable Feed Specification and Policy Changes to Google Product Search Changes are coming to Google Product Search. According to the announcement on the Google Merchant Blog, new feed specifications and policies will go into effect starting Sept. 22, 2011. Merchants who fail to comply will find their products missing from Google Product Search. The changes […]

The Link — SEO.com Launches Search for New Location

In its fifth year and with about 85 employees, SEO.com has outgrown its space in Bluffdale, Utah. The search engine optimization firm may move into a new building by fall. “We’ve started searching for an ideal location for our current and future employees,” SEO.com President Ash Buckles said. Buckles said he hopes to keep the […]