Case Study: Blackberry Paper

Scrapbooking Paper & Supplies

Search Engine Optimization, Paid Search Marketing, Local Search, Social Media Optimization, Website Analytics, Link Building, Content Development, Product Feed Optimization

Blackberry Paper is a scrapbooking supply company who came to SEO.com in search of a catalytic service that would save their business. They were at the point of making a critical decision to either shut the doors to the business completely or give one last attempt at making it work. At that time, they had virtually no presence in the search engines, and were hardly making enough sales to cover their costs. Our challenge was to transform Blackberry Paper from a non-visible company to a top competitor in the scrapbooking retail industry.

Since they started using our services, Blackberry Paper has increased monthly site visits and pageviews by over 520%. Through our optimization tactics, we have been very successful in increasing the company’s web presence increasing their monthly organic search traffic by more than 1,500%. Our link building services have increased the total number of inbound links by more than 400%.

“After over a year of spending the bulk of our marketing budget on pay-per-click advertising and experiencing little or no growth, we decided to try Search Engine Optimization.

“We called several web companies and listened to many different pitches on how our SEO should be handled. Meeting first with Nelson James, and then Dave Bascom of SEO.com, we decided their explanation of what needed to be done made the most sense.

“In December of 2006 they began the process of making our MIVA merchant based shopping cart more search engine friendly. Immediately, URLs were shortened, key search words relative to our customer demographic and product line were selected, and a competitive analysis was done.

“After 4 ½ months with SEO.com our average monthly sales more than doubled. The decision to hire SEO.com has been one of the best we’ve made in launching our small business.”

-Todd and BethUdall