Case Study: Hamlet Homes

Home Building

Search Engine Optimization, Paid Search Marketing, Website Analytics, Conversion Tracking, Link Building, Content Development, Online Public Relations, Social Media Optimization

Hamlet Homes is a leading home builder in an extremely competitive marketplace that desired an increased online presence, particularly in the search engines. Prior to becoming a client of SEO.com, Hamlet Homes could only be found in the search engines under the company name while its top competitors were dominating the results for any relevant industry terms.

By optimizing the marketability of Hamlet Homes, the average time a visitor spends on the site has increased by 28%. Hamlet Homes now ranks for more than 70 highly competitive keywords for which they had no visibility prior to becoming a client. This dramatic improvement in rankings has increased search engine traffic by more than 90%.

After designing a customer friendly site, Hamlet Homes needed a platform for comprehensive search engine optimization (SEO) and search engine marketing (SEM). The site was not designed previously with this in mind. After reviewing our site and establishing our goal, SEO.com employed the most impactful “best practices” in SEO programming, design and coding. SEO.com and I conduct monthly review meetings to track progress and make tactical changes to reach predetermined goals. The results speak for themselves. SEO.com has become a strategic partner not only regarding web based marketing but as a contributor to our comprehensive marketing program.-David Irwin