Case Study: Tax Engine

Online Tax Preparation and Filing

Search Engine Optimization, Paid Search Marketing, Website Analytics, Link Building, Content Development, Blog Marketing, Online Public Relations, Reputation Management

Tax Engine was a small online tax preparation company based in Utah. Our challenge was to get a non-visible company to compete with the top e-filing companies in the nation, such as H&R Block and TurboTax in one of the most competitive industries on the Internet.

Through our professional management and consultation of Tax Engine’s paid campaigns, we were able to lower its prior year’s spending by nearly 50% while increasing conversions. We also optimized Tax Engine for more than 100 highly competitive keywords achieving a first-page ranking in the top three search engines.

“SEO.com has been a great asset to our company in helping us build our online business. We were impressed with the amount of time they took to learn about our industry which, in turn, helped us target our specific market. The Internet marketing consultants at SEO.com helped us make necessary changes to our site to improve visibility on the Internet, thereby increasing targeted visitors through natural search listings. We really appreciate the responsiveness and accessibility of the SEO.com team.”-Cindy Jensen