Providing valuable information drives customer behavior. At SEO.com, we help you to develop whitepapers, infographics, how-to guides, videos, downloads and other digital assets that help establish you as a source of knowledge and expertise in your industry.
Authoritative Content Creates Trust
Putting content out there creates a level of trust and confidence in your company by showing customers and the industry at large your expertise. You’re arming customers with information that can help them feel confident in making a purchasing decision, likely with the trusted source of knowledge that you establish yourself to be through those digital assets.
That same trust and authority translates well for your link building efforts and helps drive organic web traffic as well. Not only will people visiting your site find it a valuable resource and start linking back to you, but some of them will become evangelists for your brand, spreading your infographics, videos and other content through blogs and social media. That’s the kind of magnifying effect that creative, coordinated content marketing can have. Great content spreads naturally. All it needs is a little promotion to get the ball rolling.
Building Your Brand by Displaying Your Expertise
Content marketing through many channels, including blogs and social media, shows that your site is more than just a slick web design. An established blog is a demonstration that you know your stuff; it puts your expertise on display and provides a way for customers and industry professionals to interact with your brand, a place where they can glean valuable information from you and spread it around the web. With good content marketing, you can turn website visitors in to reliable readers, customers and even brand ambassadors.
Contact us now to find out how SEO.com can help you build a content marketing strategy that harnesses your know-how and shows it to the world.