Content Strategist

Job Reports To:

Director of SEO

Job Type:

Full time, exempt

Job Description:

The Content Strategist guides all initiatives involving content strategy, creation, curation, repurposing and publishing for clients. Day-to-day duties for the Content Strategist will be managing relationships of web properties for content placement, managing editorial calendars, writing engaging web content and auditing content for both client and competition.

Job Duties & Responsibilities:

  • Perform content audits including client/competitor websites to analyze:
    • Quality
    • Voice
    • Optimization
    • Velocity
    • Structure
  • Pen name creation and management
  • Content calendar creation and management
  • Relationship management
    • Identification
    • Outreach
    • Communication
  • Content research, strategy and analysis, including:
    • Gap analysis
    • Topic modeling
    • Keyword research
  • Content curation
  • Content repurposing
    • Video
    • Slides
    • Blog posts
    • Whitepapers
    • Images
    • Graphics (infographics, instructographics, micrographics etc.)
  • Manage Google Reader/Alerts
  • Manage third party relationships as they pertain to content development and promotion
  • Conduct client interviews to identify ideal content approach and prospects
  • Social outreach/promotion
  • Write/publish web-ready content
  • Employee training
  • Standard and custom reporting
    • Client deliverables
    • Social metrics
    • Link metrics
    • Web analytics metrics
  • Contribute to SEO.com blog monthly as industry expert

Education, Skills, & Years of Experience:

  • At least one year experience in producing and publishing web ready content
  • Strong organizational skills
  • Exceptional written and verbal communication skills
  • Outstanding customer service skills
  • Ability to work well in a team environment
  • Analytical thinker
  • Self-motivated and able to multi-task on several projects
  • Works well under pressure and meets deadlines
  • Bachelor’s degree preferred
  • Internet marketing experience is a plus