Local SEO Services
for Capturing Local Business
Whether you’re looking to drive local foot traffic or simply generate local leads, WebFX (the team behind SEO.com) has you covered. SEO is in our DNA, and we’ve been helping businesses drive traffic, leads, and revenue from local searches for over 25 years. With our local SEO services, you receive a full-service solution that blends talent and tech for keyword research, local listing optimizations, and more. Get a custom local SEO package for your business by requesting a proposal today!
To consult on your strategy
Custom local SEO strategy
For reaching your business goals
Built–in SEO tools
To accelerate your performance
Let’s Rank Higher
Request a fully custom proposal for your business to get started!
“Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of Google where before we were not showing up.”
Verified Clutch Review
Read Review
“They provided us with a well-defined project plan, which included timelines for each aspect of our digital marketing campaign. “
Verified Clutch Review
Read Review
“They seemed to really understand our business more than the others and had a lot of teams to help in more areas than just SEO.”
Verified G2 Review
Read Review
“Made sure they understood our business and goals. Staff is very friendly and professional.”
Verified Clutch Review
Read Review “WebFX has enhanced content and built an organic and paid strategy to help us improve lead quality.”
Verified G2 Review
Read Review “Their knowledge and expertise brought new life to our website. Between marketing and SEO, they have helped us immensely.”
Verified G2 Review
Read Review “I am continually impressed with the talent of the entire team and the proactive recommendations to help grow our business.”
Verified Clutch Review
Read Review “[We’ve seen] a 40%-60% increase in lead generation year-over-year every month.”
Verified Clutch Review
Read Review What to expect with local SEO optimization services
Our local SEO optimization services combine standard SEO practices, with local-specific strategies like citation management or localized link building. Here’s how WebFX approaches local SEO:
Let’s Drive Results Together
Enter your website to receive your custom SEO proposal and pricing.
How our local SEO packages deliver revenue
Drive local traffic
For storefronts or websites
Save time
While growing your business
Unlock transparency
And measure your impact instantly
Get a trusted partner
And start leading the market
Case Study: Earning 131% more leads
Hydroworx, a leading manufacturer of hydrotherapy equipment, took advantage of the full-service partnership we offer by leveraging our SEO services, plus PPC, social media, and web design capabilities to grow their business.
Since partnering together, Hydroworx has seen:
-
What do your local SEO marketing services include?
You’ll receive an all-in-one solution with our local SEO marketing services, which include the following (and more):
Google Business Profile optimization
When searchers look for businesses near them, they see local results in Google search and Maps.
Claiming and optimizing your Google Business Profile listing(s) helps you appear in local results.
For example, if someone searches “Mexican restaurants near me,” they’ll see Google Business Profile listings that match their search. From there, they can check out business reviews, websites, and more to determine if the offerings match what they’re looking for.
We’ll help you create your Google Business Profile and optimize your listings to include key information about your products and services, reviews, hours, contact information, and more!
Citation management
Your local SEO optimization services will also include listing management for sites like:
- Apple Maps
- Bing
- And more!
This ensures your key business info, like address and contact details, are consistent across the web. And it ultimately helps more local customers find and connect with your business.
Competitor analysis
Our local SEO experts will conduct in-depth competitor reviews.
This gives us a great picture of the existing local search landscape, and we can create a roadmap to help you outpace competitors in your local area.
Keyword research and content creation
Our local SEO services also include keyword research and custom content.
We’ll start by conducting research into the top keywords local searchers use to find your business, product, and services. Then, we’ll work with our expert copywriters to create location-based SEO content to help more people find and connect with your business.
Review management
Reviews are important for boosting social proof and giving local searchers a picture of what it’s like working with you or purchasing your products and services.
When you work with our local SEO experts, we’ll help you attract and manage online reviews to boost your trustworthiness online.
Ongoing reporting and analysis
After launching your local SEO strategy, our local SEO company begins reporting on your performance.
Our services include ongoing monitoring and analysis, so we can improve your campaigns and continue to earn you the best results possible.
You’ll also get access to ongoing reports and strategy recommendations from your dedicated account manager.
-
What metrics do your local SEO optimization services focus on?
The ones that matter to your business. In most cases, local SEO optimization services will focus on search visibility.
Ours go a step further, and measure metrics like:
- In-store visits
- Phone calls
- Leads (specifically qualified leads)
- Sales
With this approach to measuring local SEO’s performance, you can accurately assess its return on investment.
-
What are local SEO services?
Local SEO services are one-time or ongoing services for improving an organization’s visibility in local search results. Most local SEO solutions include keyword research, content creation, link building, and more.
-
How much do local SEO services cost?
In general, you can expect to pay $500-$2000 per month for local SEO services.
The exact price of your campaigns will depend on several factors, including:
Number of locations
Unsurprisingly, the number of locations you have will impact how much your local SEO agency charges.
Businesses with one physical location can pay around $500 per month for local SEO. On the other hand, if you have 10 or more locations, you’re likely looking at investing several thousand dollars into your campaigns.
Your geographic location
Your geographic location can also impact the price you pay for local SEO.
Businesses operating in cities with higher competition will need to invest more to help their location stand out online.
However, less-competitive locations will require fewer campaign resources to get the same results, so you’ll pay less for your local SEO.
Your local SEO provider
Finally, your local SEO provider will impact the amount you pay for your campaigns.
If you decide to do local SEO in-house, keep in mind that the starting salary of an SEO specialist is around $40,000.
Outsourcing your campaigns to an agency or freelance provider is often a more budget-friendly alternative, depending on your overall goals.
Many agencies bundle local SEO together with traditional SEO or other strategies, passing price savings on to clients.
-
Should I do local SEO in-house or work with an agency?
Your choice to manage your strategy in-house or outsource to a local SEO agency will largely depend on your goals and budget.
For in-house local SEO, you’ll need to hire an expert. Keep in mind, the starting salary for SEO specialists is $40,000.
If outsourcing to an agency, you’ll pay anywhere between $500-$2000 per month, depending on the number of locations you have, your geographic location, and other factors.
Many agencies also offer service bundling, so local SEO may be included as part of your traditional SEO services.
-
What is local SEO?
Local SEO refers to search engine optimization strategies designed to help your business appear in local search results, so more people in your area can find and visit your business.
-
Why is local SEO important?
Local SEO is important because people use the web to find what they need — whether they’re looking for a place to eat or a plumber to fix their pipes.
Having a presence in local search results allows your business to meet users where they’re at — online.
That’s why optimizing local listings (which appear in local search results) is a key part of local SEO optimization services.
-
How is local SEO different from traditional SEO?
Local SEO adopts many of the same principles and strategies as traditional SEO.
However, local SEO is designed to help your business appear in more local search results. Because of this, local SEO incorporates specific strategies, like optimizing your Google Business Profile and creating location-based content.
-
How does Google determine local search rankings?
When determining which sites should appear at the top of local search results, Google evaluates many factors, including:
- Proximity: How close your business is to the searcher
- Relevance: How relevant your business, products, or services are to the search
- Prominence: How well-known and “popular” your business is online
Our local SEO marketing services focus on strategies designed to enhance your proximity, relevance, and prominence.
Upgrade your local SEO package with these add-ons
SEO Services
Expand your online visibility in search engines beyond your local area with our SEO services. We’ll help you craft custom content and optimize various elements of your site to help you reach searchers looking for your products and services all across the U.S. and beyond.
SEO Audit Services
Get a complete overview and report of your current SEO performance, including on-page, off-page, and technical SEO elements. Our team will highlight your current SEO issues preventing your site from ranking, along with optimization suggestions to help you soar to the top of the search results.
PPC Management Services
Completely take over the search results with both local SEO and PPC. Our PPC team will help you optimize your bid strategy, hone in on the best keywords to target, create custom landing pages and ad copy, and more to help you rank in the first three spots in the search results.
Enterprise SEO Services
Rank for competitive keywords and compete with big brands in the SERPs with our enterprise SEO solutions. We’ll work with your enterprise to develop a custom SEO strategy that helps you dominate the search results and boosts traffic to your website.
Capture more of your market with local SEO services
WebFX can help you turn local searches into revenue with local SEO services and accompanying digital marketing strategies like social media and email marketing. Connect with our SEO company to see how our marketing automation suite and expert team can help you drive local business revenue today!
