News

Web Targeted is Now SEO.com

Bethesda, MD and Lehi, UT (PRWEB) July 10, 2007 — WashingtonVC (http://www.WashingtonVC.com), an incubator of innovative technology and marketing firms, announced today a partnership with BP Holdings to launch SEO.com. The URL address will now serve as the domain for SEO.com, LLC, a leading provider of search engine optimization and Internet marketing services. SEO.com is the new name for the search engine optimization company, Web Targeted, which was founded in 2003 by Dave Bascom. Web Targeted became a member of the WashingtonVC family of companies when it was acquired in June, 2007.

The new company name and domain name signal an important step in the re-branding of Web Targeted. Since its founding, the firm has expanded its range of services from search engine optimization (SEO) to a spectrum of customized Internet marketing services including targeted link building, online press release optimization, search engine friendly web design, content copywriting and optimization, marketing planning, local search marketing, web analytics and contextual advertising.

Dave Bascom, President and CEO of SEO.com said, “I’m excited to be a part of the WashingtonVC family. There’s a lot of energy in this group. WashingtonVC Chairman & Founder, Mike Mann, and BP Holdings CEO, Mike Bahlitzanakis, are proven leaders and remarkably innovative businessmen. Through this partnership, SEO.com is now able to offer our clients a full suite of services beyond what we would be able to provide on our own.”

About SEO.com
SEO.com (http://www.seo.com) specializes in search engine marketing, which includes keyword research, competitive research, natural search optimization, pay-per-click (PPC) management, link building, shopping search, paid inclusion, content development, optimized press releases, and local search. SEO.com is a member of the WashingtonVC portfolio of companies.

About WashingtonVC
Washington VC (http://www.washingtonvc.com) is an investment fund that incubates early stage companies through the exchange of complimentary technologies and marketing services. Modeled after the traditional Japanese keiretsu, Washington VC’s portfolio of interlocking companies share resources, talent and technology to deliver innovative products and services across a broad range of industries. Through its relationship with Grassroots.org, WashingtonVC is committed to social responsibility.

Majority of Utah Businesses aren’t listed on Internet Search Engines

American Fork, UT (June 2, 2005) - Many of Utah’s top 100 private companies aren’t utilizing one of the most powerful Internet marketing tools available: the search engines. Of the top 100 private companies listed in the May 2005 Utah Business Magazine, 71 percent were not listed for their main keywords in Google, according to research released by Web Targeted. Sixty-two percent of the companies did not appear for their keywords in any of the top three search engines, Google, Yahoo, and MSN. Fifteen percent of companies didn’t even show up when searched directly by company name.

Researchers from Web Targeted searched for each of the companies on the three largest search engines, which account for approximately 93 percent of all Internet searches. The top three search engines account for an estimated 600 million searches every day.

Specializing in search engine optimization (SEO), Web Targeted conducted this study to determine how well Utah companies are using search engines as a marketing channel.

“Search engine marketing is largely ignored by many companies. They don’t realize the power of search engine marketing or the opportunity they are missing by not showing up in the search engines,” said Dave Bascom, president of Web Targeted.

Many companies invest heavily in web design, thinking that their Internet marketing is covered. However, placement on search engines is key to the success of the website and ultimately the success of the business. According to the Pew Internet study, 84 percent of American Internet users use search engines. Locally-focused companies should also pay attention to search engine marketing, because 74 percent of search engine users also use search engines to find local businesses.

“People usually only click on the first several listings in the search engines, they don’t dig down to find what they’re looking for. They figure if it’s good enough for Google, it’s good enough for them. However, that also means that if they don’t find your website at the top of the list, they won’t know your company exists,” Bascom said.

There are two ways to show up at the top of the search engine listings. One way is to purchase sponsored keyword links that show up at the top or side of search listings. Search engines offer these paid listings through an auction-based system, which allows companies to bid on how much they are willing to pay for a particular keyword. The second way to improve a company’s listing in the search engine is through a process called search engine optimization. Search engine optimization is a more complex process that involves keyword research, adding keywords to website content, and obtaining links on other websites. Search engine optimization is a service that some companies perform in-house, while many others prefer to hire a specialized firm like Web Targeted to handle both the paid search and search optimization.

Web Targeted is a Utah-based company offering customized search engine optimization and marketing services around the world. Their focus is on helping businesses succeed online through effective marketing.