A Newsletter Written and Distributed by SEO.com - March 2008 Edition

The Importance of Link Juice

Getting Links is Still Paramount—And Now It's Getting Harder

The fundamental building blocks of sound SEO practices still revolve around the idea of links and relevance. The more inbound links to a site from other relevant pages results in a high ranking in the search engines—especially on Google.

Now it's becoming harder for site owners to get quality inbound links to their sites. Google has decided to really crack-down on paid links; something that, for better or for worse, has changed the way people approach the practice known as "link building".

What are the experts doing to account for this change? Adam Torkildson of SEO.com says, "we haven't changed the way we do things at all. We have always done detailed research to determine the best types of sites to target in linkbuilding efforts. Our clients enjoy backlinks from a variety of sites that are all relevant to the pages they link to."

Nelson James says, "At the 2007 Webmaster World Conference Matt Cutts himself said that there is still a place for directory linking in SEO practices, but the directories must be relevant and high quality. We at SEO have always focused on creating a broad base of relevant links from sites in a variety of internet media. The inbound links provide a diverse audience for our clients, not to mention a powerful link web consistently attracting new viewers."

So what do you need to do to make sure your site is getting the links it should? Our suggestion is to contact SEO.com. We can help you sort through the jungle of online media to be sure your site gets the exposure it needs to be successful. Our experienced professionals are anxious to help you achieve maximum site relevance and garner loads of valuable traffic.