Link Building Strategies that Work

Links are a critical component of any successful online campaign, but not all links are created equal. At SEO.com, we provide quality link building services designed to help you establish your authority with the search engines and drive traffic, leads, and sales to your website. A strategic link acquisition strategy will not only help create relevance around topical ideas, but set you apart from the competition.

Link acquisition is as much an art as it is a science, and there are plenty of “can dos” and “don’t dos” that will impact your final results. Search engines analyze and weigh every link that’s pointing at your site to determine its relevance and authority. We have the expertise and knowledge necessary to know the value of links from the specific niche that your business inhabits online.

We’ll seek out the right opportunities, and reaching out to authoritative sites to gain links. We have developed proven techniques for attracting links from relevant sources to produce a diverse portfolio that helps you compete in search rankings.

What do your links say about you? Do they say enough? At SEO.com, we’ll make sure your link portfolio helps build rankings, increase your brand awareness, and sends qualified traffic your way.

Know Your Links

Effective link building means focusing more on quality than quantity. Every link is judged on certain characteristics and weighted accordingly. Links from sites that are relevant to your industry, for example, will be more valuable than more generic sites.

Where are the links coming from? Is it a trusted neighborhood or is it from a host of spammy sites? If a link is too easy to get, it’s probably not valuable. Links can also lose value over time, as the search engines decide that it may not be as relevant anymore. Even links from social networks can impact your website, and at SEO.com we consider all these elements as we implement your strategy.

Links that Last

Search engine algorithms are constantly changing, and links that once carried a lot of value may not offer a lot of help in the future. The one thing that doesn’t change, though, is the value of high-quality content and relevant inbound links from authoritative sites. It’s worth taking the time to create the content that attracts links while seeking out high-value link opportunities.

More Than a Simple Connection

We’ve always thought of links as votes – something that tells the search engines your site has worth. It’s time to change that thinking. Look at every link as a way to drive potential traffic. If only the search engines are finding your links, you’d better re-think your strategy. We focus on links that build relevance for search engines and actually drive traffic to your website.