Social media signals play a large role in modern online marketing strategies, and at SEO.com we incorporate the best practices and the most effective tools to deliver the social marketing campaign that will support all your marketing efforts and build a community of customers.
Social media strategies have to be planned and implemented based on numbers and performance. It should never be based on guess work or what you “feel” your community wants to see. You need to act and react to the trends in the industry to answer the needs of your potential customers and deliver the content, information, and interaction they expect.
Social Media Strategy and Publishing
Your overall social media strategy should improve your ROI and cost per lead. At SEO.com, our social media experts use numbers- and performance-based strategies to build the campaign that works for you.
You can take advantage of our experience and knowledge to build a strategic roadmap for increased social media reach, better ROI, and stronger online presence. We start by looking at the level of competition in your industry and then provide ideation, help produce relevant and timely content (including graphic design), and publish the (pre-approved) content for you. In other words, we can provide your business with end-to-end social media fulfillment.
Current Social Media Audit
Current Social Media AuditWhat does your current strategy look like? We’ll perform an audit of your social media content to determine what’s working and where there’s room for improvement.
Competitive Social Media Analysis
How is your competition using social media? Are they doing something unique? We’ll look at what they’re doing and learn how we can do it better.
Demographic Analysis and Strategy
We’ll find out who is reading your posts and when they’re online. We’ll also help tailor your strategy to find and engage with your ideal target audience.
Social Tool Analysis and Configuration
There are many tools that help manage and track your social efforts. Make sure they’re correctly providing the value and information you need.
A social network may be the first contact a customer has with your brand. Make sure you’re presenting the best image and communicating the right message.
User Engagement Strategy
Social is about more than just delivering a message. You can encourage participation and engagement with your brand when you use the right strategy.
We will use the current industry trends, influencers, Q&As, and more to help generate topic ideas so we can keep up a steady publishing schedule.
Social Media Publishing Calendar
Consistency is extremely important in a social media campaign. We’ll help you plan an extensive calendar to keep your fans engaged.
Influencer Research and Outreach
Who is making an impression in your industry? Every industry has influences that could significantly impact your campaign. We’ll help you find and contact them.
Your SEO.com team will also track the amount of traffic, revenue, and community engagement generated through the social media campaign. We also provide detailed reports on how your network has grown through these efforts, including the success, engagement, and reach of the posts as well as the site traffic, leads, and ROI referred from each post.
We will also keep you updated on the post frequency and how that has helped develop your network. More than that, we use all this information to develop a dynamic strategy that goes beyond simply publishing to the social networks.
Social Customer Retention Strategy
Social has become a very powerful tool to increase customer satisfaction after their initial purchase. You can keep the engagement going to turn customers into brand advocates.
On-site Social Sharing Analysis
What is happening on your website? Are people sharing your content? We’ll look at the effect these efforts are having and change the strategy as needed.
Social Media Brand and Conversation Monitoring
Who is talking about you? Is the general sentiment around your company positive or negative? At SEO.com we use intelligent software solutions to constantly monitor your social streams for mentions, review, questions, and complaints. You can start interacting with your community while we provide suggestions for publishing and responding in a way that will improve your online reputation and build a consistent brand image.
You can stay up to date with the trends in your community with our sentiment analysis reports. Tracking and understanding the positive or negative elements of the comments happening around your brand is crucial to managing your reputation online, and staying on top of any negative comments that can be appropriately addressed. We provide a rich variety of reports and will work closely with you to effectively use the information in them.
Social Media Tools
There are a lot of options out meant to streamline social media activities, and our experts will advise and train your existing staff on the “best of breed” tools and platforms. We’ll show you the best practices and processes that will help improve your strategy and execution.
Tools like SEOinsight allow us to handle brand monitoring, reputation management, sentiment analysis, all while tracking reach and engagement. We will also show you how to make the most of these tools in your own efforts.