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Phygital Marketing: Where the Physical and Digital Worlds Converge

Phygital Marketing - Where the Physical and Digital Worlds Converge

The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential. When the physical world taps into the digital world, the “phygital mashups” that are created can really hit your audience in […]