best practices

Website Conversion Best Practices … and When to Ignore Them, Part 1

As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.

Emily Duffy
SEO.com has helped our company increase site traffic and significantly improve keyword rankings. We've enjoyed working with their team and have loved the positive results.
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